Lessons learned generating $40mm+ for eCommerce brands (and what to focus on in 2020)

2019 has been a massive year for eCommerce advertising.

Facebook ads are stricter than ever, branding is essential if you want to stand out in the eCommerce field, and businesses who want to grow need to look beyond traditional channels.

So, after generating $40M+ for eCommerce brands (mostly DTC), we decided to write an article and share our insights.

Here are a few things you’re going to learn by reading the full article:

How to Create Creatives That Convert At Least 2x (on cold traffic) - Long story short, our process now is as follow: 1. research (copymining). 2. Pre-Storyboarding. 3. Applying conversion principles to video ads. 4. Use original production or shoot the content footage inhouse. 5. Edit the whole thing to perfection (snappy, straight-to-the-point Facebook ads, etc.).

How to Test Creatives for eCommerce Business - We look at target ROAS and CPA, cost per landing page view, cost per add to cart, cost per initiate checkout, and relevance score. Then, we use a CBO campaign, set a minimum and maximum budget, and test against different audience sets.

Tweak Your Offer - Does your offer strike the right chords with your target audience? Ask yourself: 1. Is it something that they want? 2. Does it tap into the current trend? 3. Does it already sell well? 4. Does it increase their status? 5. How-done-for them is it?

3 Biggest Needle Movers for 2020 - 1. YouTube Ads (super cheap compared to FB ads). 2. Influencer Marketing (generating $350k+/mo from this and wrote a separate article on our process). 3. Advertorials: Advertorial is a page where you can warm your audience by educating them. They’re a mixture of education and sales page.

And more.

I could go on but the whole article wouldn't fit in this small IndieHackers post.

So, hope you guys found this short version useful.

If you'd like to read the whole thing (much more detailed and step-by-step explanation of above info), do check out the whole article here: https://sugatan.io/ecommerce-brands-lessons-what-to-focus-2020/

Hope you find it useful and let me know what you think!