Cold outreach is still a super effective way to grow your business. In recent years I've sent a ton of cold emails for myself and my clients.
At first, it was crazy tough. I was getting terrible open rates, and my reply rates were through the floor! I poured over my copy, tweaking it every day, testing countless versions of my value prop, all to no avail.
But I think I've cracked it. Two things that really changed the game for me:
On targeting: great targeting is good for everyone. Cold email gets a bad rap, mainly because it's often seen as spammy. But it doesn't have to be that way, my friends! A well-targeted email will get your time-saving product or service in front of the right people at the right time. They will literally thank you for reaching out to them.
On personalization: This is what catches your prospects' attention. It's what gets them to click that subject line. This is what, when combined with pinpoint targeting, will light a fire under your product or service! 🔥
So why am I writing this and why am I offering to help you guys out? Well, firstly because it's in the Indie Hackers spirit, and this community has given me a lot over the years - I feel like I haven't paid my dues. And secondly, because - like you guys - I'm also trying to grow a product: a B2B data provider called Coldlytics.
Shoot me a message in the comments with the nature of your business & your ideal customer, and I will get back to you with:
Thanks for reading and see you in the comments! 🙏