Hey Indie Hackers,
Kalo here, co-founder of Encharge.io — we're a marketing automation platform for SaaS companies. Essentially, we help early-stage founders and solopreneurs convert more free trials/freemium users to paying customers
If you have a trial/freemium driven product, I'd love to check what you got so far and help you increase your user activation rate.
I just did two SaaS onboarding teardowns They were super well-received not only by the company but by our reads who found them helpful.
Email Onboarding Teardown — HeySpace
Email Onboarding Teardown — Fixel
I've used a lot of these tips to double the trial conversion rate, from 1.5% to 3%, at my previous startup HeadReach.
Onboarding emails are a tough nut to crack as there a lot of moving parts, technical implementation, writing emails and whatnot going into them but if you run the numbers they could have a huge impact on your revenue.
If you get 100 trials per month.
Convert 5 paying customers per month
With an average Annual Recurring Revenue (ARR) of $1,200 per customer
= It means you're adding $6,000 of ARR each month.
In that case, just a 1% total increase in your trial activation rate would translate to an additional $1,200 in ARR each month.
So yeah, my email is on my profile here, make sure to hit me up.
Oh, and forgot to mention, these teardowns are of course free :)
P.s. If you have any questions about SaaS onboarding emails in general, don't hesitate to drop a comment.