Let me teach you how to calculate Customer Life Time Value

Did you know that the average lifetime value of a Starbucks customer is $15,000?!

Customer Lifetime Value (LTV) estimates the total dollars you’ll earn from a customer before they churn. It effectively tells you,

“If I add up all the deals I do with a customer, on average I’ll squeeze a total of [$x] out of them before they bounce”

Let me teach you how to calculate customer life time value, customer acquisition cost, and LTV to cac.

Learn the art and the science of LTV here.