What do you guys think of having a mandatory survey when the users are signing up?
Companies like Hubspot does it. They ask for your company size, job role, etc. It is more or less a mandatory questionnaire. I myself is indifferent to answering these short questions as a user.
The response rate must be much higher than sending a survey separately on an email afterward. Given the crucial importance of getting as your customer information in your early journey, maybe it is a valid and recommended strategy.
Share your thoughts/experiences.