Some of mine below:
• I should've created a unique pricing point, telling the potential customers straightaway. I'll need to invest $x and everything will be sorted to you in x days
Potential client: “how much does it cost?”
Me: “It depends. We charge $x for 5 KPIs + set up + project for 5 KPIs”
Potential client: “How much is the set up?”
Me: “It depends, could take some hours to a few days”
Potential client: ”ok, I’ll have a think”
• Focusing on one industry first would be advantageous and easier to discuss what sort of problems the product solve
Potential client: “What can I monitor with your product?”
Me: “Anything, any area of your company”
Potential client: “What industries are you focusing on?”
Me: “With work with any industry”
Potential client: ”ok, I’ll have a think”
• Less is more
Me: "Well, I think the current customers will love this new feature. Let's implement it"
After months of implementation...
Me: "Hey users, here's a brand new feature you were waiting for"
Customers: "Well, let's see if and how we can use it"
Me, after next deployment: "Well, we actually removed the feature, as made no one was using it"
Would love to hear your mistakes along the way and lessons learned.
Hello Leo, me again 🙂
Could you tell us why you think the customers may had “thinking about” instead of go/non-go? Why do you think it was a mistake to no set a price early on, even if you have an installation that can actually take hours or days?
The potential ones didn't become clients because they didn't know how much would cost. Had I defined a fixed price first, probably I'd had more clients.
I built something without ever really testing the market to see if people needed/wanted it and without getting a customer base beforehand. It was a mistake but also an amazing learning opportunity. The whole process of building to shipping was amazing. Maybe I can still turn it around. We will see.
It's recommended to do the other way around, but your strategy might work if you know a few people that may have the problem you're trying to solve
Now that you shipped, it's time to promote it, right?
oh yeah. I consider it a "mistake". But I have enjoyed the process. And it has taught me A LOT. Definitely time to promote. This is the hard part for me!