Let's talk about churn 💸

Why do customers leave? And what can we do about it?

The most important thing for me was understanding why customers are leaving. They are many reasons ...

In Calendesk's case, we often hear the following:

1. Too expensive 💰: This is typically from solo entrepreneurs who are not our primary target audience. We aim for 10-50 employee businesses. Also, a good sign is that we are not too cheap.

2. Too complicated ❌: This is a good one and super important. We try to address it by scheduling calls to onboard customers. Still a lot of work here with UI/UX.

3. Just testing💡: Some customers mentioned they were testing the product, but we could not gather more information. We need to work on it more. Any ideas here?

4. Not bringing in customers 🤑: This is not our function as we don't do marketing for our customers to find them customers. Nothing we can do here.

Our analysis suggests that most churning customers are not our target audience, and we must focus on improving our UX/UI. We plan to improve our communication with customers to understand better how they discovered our product, optimize our landing page, and work on enhancing our app's usability.

I wonder about your experience. Let's share!