Let's talk about Titles 😅
Last night I was clicking through my old Youtube videos checking to see how the changes to my titles performed and it made me think about my newsletter.
I've started adding emojis to my titles and they've performed slightly better but I haven't really put much thought into it. I typically just create a witty title that touches upon that week's topic but I think they can be better.
How are you optimizing your titles to get the most opens/engagements?
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My best performing titles have almost always been questions. Not "yes or no" questions either, but ones that make my audience curious enough to click. Before writing about creator economy stuff, I wrote primarily for other self-pub authors like myself.
If my title was a question they had been already asking myself - boom, gold mine.
This comment was deleted 5 years ago.
Timo, I love the layout of simplicity of your site!
I agree that the use of emojis will fade eventually. The things I share are more like articles, thoughts, and resources and I find that a simple title like yours is a bit harder. I'm also not a fan of just numbering them because I feel like it can be wasted space in a title..
It seems like your titles are the direct topics of your posts so clickbaity titles would be hard. Do you mind giving me feedback on my recent titles and how I might be able to improve?
https://josephech.substack.com/
This comment was deleted 5 years ago.