🎥 Let's talk Video. Are you using it in your sales strategy?

Hey IH! I'm Dave Kiss. (yes, like the band, and no, I don't like them much.)

I've been making videos for as long as I can remember – and, at some point, I realized that it didn't have to just be a hobby.

My first product helped my employer showcase their own videos on their WordPress website – and it snowballed into a real business (you can read more about that in the latest IH interview)

I think video is an incredibly powerful way to show off your product features, convey your business message, and describe the pain/gain/claim of your product. It's still severely underutilized in marketing and I want to see that change.

Who is using video in their sales funnel? Do you have an intro video on your website? Any questions about video gear, topics, strategy? Share it all here – I'm glad to provide feedback on how to improve your videos for better business results.