Levels sold $100,000 of AI avatars in 10 days.
Interesting points:
-
Sales on first day were mostly from Twitter but then it quickly switched to Instagram as top referrer where it went really viral. He is not sure who posted it. (aka word of mouth is powerful)
-
Costs fluctuated dramatically. Yes margin was about 90% for awhile, then 50%, now back at 75% and he predicts soon 95% margin with lower API prices.
-
Launched without a backend. Just had a landing page, Stripe Checkout, download page. He said 'Nothing worked even when I was getting payments' (aka your MVP can be less than you think IF you can provide the value or the aha moment)
To be frank, only he or someone with a very large audience can do something like this. I don’t think there’s anything applicable here to the standard IH. But it is an interesting case study on the power of audiences.
Have you seen Danny Postma? He had a much smaller audience and launched a similar product and skyrocketed his audience and product.
https://mobile.twitter.com/dannypostmaa/status/1590592303345045504
Haven't heard of him before, but will look into the product. Thanks for the link!
He just posted about the journey. 11 products in 1.5 years