Linkedin is going after review sites like Capterra and G2.

Linkedin has a massive advantage in this space.

For users it creates much more credibility, trust and social proof.

LinkedIn profiles are tied to real people and real work histories. I can match my needs to someone I trust and connect with to get their honest feedback directly.

For businesses, Linkedin can give software vendors invaluable market insights for targeting.

Data on user companies/roles/skills provides highly tailored software and product recommendations.

Plus with every new software review, LinkedIn refines its recommendation model.