List: Companies that are NOT UNIQUE but have made it.

Fellow Hackers,

[I'm looking for companies that have made it that are NOT UNIQUE.]

I just finished listening to the interview with Jason Cohen (@asmartbear) of WP Engine.
Near the end he states that : "I could easily name you companies, that are bootstrapped, are in the tens of millions dollars of revenue and profitable and are not unique. Just well executed." (This statement came after Jason mentioned that he disagreed with the idea that your product has to be unique or that it has to be in a unique market place to make it.)

He didnt want to name any of the companies that met the 'bootstrapped, profitable, not unique' criteria.

Given that, I was wondering if the community could contribute to a list of companies (tech/online etc) that meet (or are close enough) to the criteria mentioned above. I think it would help fellow potential founders get rid of the idea that you must have a unique product/service to launch/make tons of money.

Cheers!