Local Community Walks

Hello I am working on a project to support local businesses struggling to attract customers. We’re planning community walks that bring people to explore and promote local businesses online, offering rewards like discounts, samples, and special offers.
By gathering people together for promotional purposes, businesses can boost foot traffic and enhance their online reach without much self promotion. I genuinely believe this will be a win-win and would love to hear ideas on how I can attract participants. Does anyone have experience in throwing similar events?

Looking forward to your thoughts!