Hello Indie Hackers,I run Forofox.com, a forum dedicated to buying and selling digital assets. Currently, we have organic traction and active users across Latin America (Venezuela, Colombia, Peru, Mexico, Argentina, and Chile).My goal now is to scale this into a truly internation
Few things worth thinking through before active search for a marketing/investor co-founder.
Legal structure first. Co-founder equity splits, IP assignment, vesting schedules need to be in place before any conversation. Pre-existing platform with traction adds complexity around what equity new co-founder gets vs your existing stake.
Business model documentation. Any co-founder doing diligence will want to see revenue breakdown, user acquisition cost, retention metrics, compliance posture, and platform liability for user-generated content. The clearer the documentation, the faster diligence converts.
Channels for finding co-founders: CoFoundersLab, YC Co-founder Matching, AngelList, regional founder networks. LATAM specifically — Endeavor network, Latitud, NXTP all have founder matching layers. IH is community more than matching platform.
The harder question is whether you actually need a co-founder or a fractional CMO / marketing hire. Co-founder equity is permanent and expensive. If the platform has traction and revenue, a paid marketing role often serves better than splitting equity with someone who'll learn the business at your expense.
Before committing to either path, worth pressure-testing the positioning and growth strategy itself — we build HiveMind (myosin.xyz/hivemind, code HivemindIH123), AI strategy copilot trained on operator frameworks. Currently in closed beta, code gets you access. Useful for "is this positioning right" or "what's the wedge for international expansion" type pressure-testing before you commit to a co-founder hire that's hard to reverse. Won't replace a CMO — it's a thinking partner that helps you decide whether you need one and what role they'd play.
Thanks, friend, four your valuable opinión!
Luis, the international angle is the real challenge here.
Forofox already has a useful base if there is organic activity across LATAM, but scaling it globally probably needs a tighter wedge than “digital assets forum.” The stronger frame may be closer to: a trusted marketplace/community for Spanish-speaking founders, makers, and digital asset sellers before expanding into English markets.
I’d be careful about looking for a broad marketing co-founder too early. The first step might be a practical GTM map: which country/user segment to expand into first, what trust signals buyers/sellers need, and what acquisition loop can bring serious listings instead of just forum traffic.
If that is clear, finding a marketing partner becomes much easier.
Thanks, friend, four your valuable opinión!
Glad it was useful, Luis.
The main thing is to avoid expanding too broadly before the first strong market wedge is clear. Once you know which country, seller type, and trust angle is working, the marketing partner decision gets much easier.