Looking for a marketing partner to test and grow a SaaS product
Looking to connect with someone into SaaS marketing
Hey everyone 👋
I’m currently building an AI SaaS template designed to help founders launch faster without spending weeks on UI and setup.
I’m still early, but the product is already usable and I’m starting to think more seriously about distribution and growth.
I’m curious to connect with someone who enjoys marketing or selling digital products — especially in the SaaS/startup space.
Not necessarily looking for anything formal right away, more like testing ideas, seeing what works, and potentially building something together if there’s a good fit.
If that sounds interesting, feel free to reach out or drop a comment 👍
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I've got a lot of experience in distribution for Saas companies. Definitely would be worth having a chat. chandler@warmbound(dot)co
For SaaS templates, direct outreach to founders stuck in UI/setup has worked better for me than broad distribution. Search "building my MVP" on Twitter/here, and reach out with a specific use case. Build-in-public content showing speed gains gives you SEO runway while you validate pricing. Just my 2¢ from distribution testing.
That makes a lot of sense — especially the idea of reaching out to founders already in the “building MVP” phase
I like the focus on specific use cases instead of just presenting it as a generic template
I’ve been starting to share the redesign process publicly, so I’ll combine that with direct outreach and see what gets responses
Really appreciate you sharing this 🙏
That sounds like the right next loop. If I were narrowing first, I'd test freelancers before indie hackers, because the pain is closer to "I need a reusable client-ready starting point" than "I want to build a startup faster." One concrete experiment: record 3 very short before/after demos around the exact deliverable they get in hour one, send them into 10 manual conversations, and watch which promise gets follow-up questions. That winner is usually a better ICP signal than survey answers.
This is actually super helpful — especially the point about freelancers vs indie hackers
Makes sense that the pain is more immediate for freelancers working with clients
I really like the idea of testing with short before/after demos instead of just asking
I’ll try running a few of these experiments and see which angle gets the most responses
Appreciate you sharing this 🙏
Echoing what others said — before bringing on a marketing partner, you want to know your ICP cold. When I started building my SaaS (AI-powered ad creative tool), I wasted the first month trying to market to "everyone who needs ads." Way too broad. It wasn't until I narrowed down to solo founders and small marketing teams who needed platform-ready creatives fast that anything clicked.
My honest advice: pick one channel, run 10-15 small experiments yourself over two weeks, and track what gets replies vs. crickets. For dev tool / template-type products, I've seen the best early traction come from showing the output, not describing the product. Screen recordings, before/after comparisons, "here's what I built in 5 minutes" threads. Once you have that signal, a marketing partner can pour fuel on it. Without it, you're paying someone to guess.
This is incredibly helpful, thank you 🙏
Your point about showing the output instead of describing the product really clicked
I’ve been thinking about doing short demos like “build a SaaS in 5 minutes” — seems like that could resonate well
I’ll start testing small experiments like you suggested
Curious — what kind of content worked best for you early on?
It will be hard to get a marketing partner when you are pre revenue. You need to prove there is some value in your product first. Essentially you are trying to get Free marketing and nobody good will do that !
That’s fair, I see your point 👍
I’m currently focusing on validating the product and getting initial traction first
The idea is to prove value, then bring the right partner to scale
If you are still pre-revenue, I would make the partner search smaller and more testable. Instead of "marketing partner," look for one person who can help run a single 2-week experiment for one audience with one offer. For example: indie hackers who want to ship a micro-SaaS faster, or freelancers who need a reusable client template. That forces clarity on ICP, channel, and success metric before you add relationship complexity. The best partners usually show up after you already have one message that gets replies and one channel that produces some signal.
That makes a lot of sense 👌
Framing it as a 2-week experiment for one audience is actually a great way to simplify things
I’m leaning towards testing with indie hackers or freelancers first
Appreciate the clarity 🙏
You are doing well 👍🏻
Appreciate it 🙏
If you are still pre-revenue, I would postpone the partner search and treat distribution like a founder task for one more loop. Pick one very specific founder slice, run 10-15 manual conversations, and turn what you hear into one narrow offer plus one two-week channel test. A partner becomes much easier to evaluate once there is at least one message and one channel with real signal instead of a general hope to "help market the product".
That’s a really good perspective 👌
I think I needed to hear this — focusing on one clear message and one channel first makes a lot of sense
I’ll treat distribution as a founder task for now
Before looking for a marketing partner, I'd honestly try doing the first round of marketing yourself — even if it's messy. The reason is that nobody will understand your product's positioning better than you do in the early days, and a marketing partner who comes in without that context will burn cycles on the wrong audience.
I recently launched an iOS app and did all the marketing solo — Product Hunt, Reddit, LinkedIn, Twitter. Was it perfect? No. But I learned exactly which channels got traction and which didn't. That knowledge is way more valuable than handing it off to someone early.
Once you know what works (even roughly), then bringing in a partner to scale that specific channel makes way more sense than asking someone to figure out the whole playbook from scratch.
What's the product, by the way? Hard to suggest specific channels without knowing the target audience.
That’s really insightful, thanks for sharing 🙏
I’m building an AI SaaS template that helps founders launch their product much faster
It includes a ready landing page, dashboard, and core structure — so they can go live in days instead of weeks
Still figuring out the best channel, but currently exploring indie hackers, freelancers, and small agencies
Would love to hear where you think this could resonate most
Finding a good marketing partner is so hard because you need someone who genuinely understands your product. What stage are you at revenue wise? That usually determines whether you need a growth hacker type or someone more strategic.
Great point 👌
Right now I'm pre-revenue, focusing on validating the product and finding the right distribution channel
The goal is to partner with people who already have access to founders or clients that could benefit from launching faster using a ready SaaS template
Still exploring whether a growth-focused or more strategic approach makes sense at this stage
Best way to find a real marketing partner is to make the ask concrete: current product stage, target customer, what channels you want tested, and how equity or rev share works. Good marketers usually avoid vague "help me grow" roles, but many will try a 30 day sprint if the scope and decision rights are clear. Biggest pitfall is bringing someone in before you have a tight ICP, because they end up guessing instead of testing.
This is really valuable, appreciate it 🙏
You're right — I think I need to define the ICP more clearly before bringing in the right partner
Right now I'm leaning towards founders who want to launch quickly without spending weeks building
A 30-day sprint approach actually sounds interesting — I might explore that
Would love to connect and hear how you'd approach it
One thing I've learned building in the SaaS space: finding a marketing partner is great, but the most important thing early on is figuring out your distribution channel before you optimize the product further. We're building an AI-powered ad creative tool and the biggest unlock wasn't finding— it was picking one channel (in our case, direct outreach to founders who were already running ads but hating the design process) and going deep on it before trying to be everywhere. For an AI SaaS template, I'd think about who your ideal first 10 customers are and where they already hang out. Are they indie hackers who want to ship faster? Freelancers building for clients? Agency founders? Each of those requires a very different marketing approach. What does the template help people build specifically? That would help narrow down who might be the right marketing fit.
This is gold 👌
You're absolutely right — distribution matters more than anything at this stage
Right now I'm testing where my first users could come from:
The template helps them launch a SaaS product much faster (landing page + dashboard ready)
Still figuring out which segment responds best
Curious — how did you validate your channel early on?
Nice, congrats on the upcoming launch 👏
This is actually the perfect time to catch hidden bugs and UX issues before users start coming in.
I help founders test their apps right before launch and provide a clear, actionable report (bugs, usability issues, and improvements).
Happy to run a quick test for you before launch if you’re open.
Appreciate that, thanks 🙏
I'm definitely focusing on improving UX and catching issues before launch
Might reach out once I get closer to launch phase 👍
That makes sense 👍 sounds like a solid plan.
If you want, I can also do a quick pre-launch check when you're close even a fast test can help catch small UX issues before users come in.
Happy to help anytime!
If you're working on growth, improving how users experience the product (especially onboarding/flows) can have a big impact.
Would love to see what your current product flow looks like.
Would love to connect and show you the current flow — do you have Twitter or LinkedIn?
That’s a great point 👌
I’m still iterating on the flow, especially around onboarding and how quickly users can go from idea → live product.
Right now it’s more focused on giving founders a ready structure (landing + dashboard) so they can skip the initial setup phase.
Happy to share more details — would love your feedback on it. I’ll DM you 👍
Also open to commission-based collaborations 👌
If you can help with sales or even connect me with people who are a good fit, I’m happy to offer a percentage per sale.