I need some advice on how to potentially grow Lurnby.
Lurnby is a tool that helps you read digital content more actively and remember more of what you read. It stores your highlights and helps you build a personal knowledge library of sorts.
How do you grow an app that has a bit of a chicken and egg type of situation?
To really understand the value, you need to put in a lot of your own content and get a sense of using it over time.
But when you start, you don't really have any content there and it's hard to then get a sense of what it will be like for you.
Conversely, the ideal audience has a lot of barriers. Because although they understand the value and can picture the system right away, they have their own systems already and there's a massive amount of switching cost.
So it seems that the audience needs to be people who want to start reading and learning more effectively but either don't know that about themselves, or are just discovering that and don't have a system yet.
It's a bit of a vague question. Sorry for that. Happy to give more detail if needed. I guess I'm interested in learning about strategies other people used for similar types of challenges. In some sense it's kind of like a marketplace conundrum, where you need both sides in sufficient volume to have value, but it's not the same, because this only requires your commitment and use to grow value over time. The more you put in, the more value you capture. But in the beginning, that value is very hard to see.
Thanks in advance for any thoughts.