Looking for advice on newsletter branding

Hi Indie Hacker Friends!

I write a newsletter called Ben There Building that (https://www.bentherebuildingthat.com/) where I write about how to build and grow products users love. I've been having a lot of fun writing it but growth has been slow.

I wanted to get feedback on the branding: I think the current name is clever, but it doesn't necessarily explain what the newsletter is about or why someone would want to subscribe.

I'm considering rebranding it to "Builders Weekly" or something else that helps potential readers know what it's about sooner (and make it less about personal brand).

What do you think? Valuable? Waste of time?

Looking forward to getting your thoughts!