Hey there! I'm Pauline, Founder of Pasito (https://www.linkedin.com/in/paulineroteta/). I come from a finance and engineering background, and am looking for a co-founder from the marketing/growth/ community world. The company overview and role details are below:
The Company
Pasito is a fintech on a mission to make financial planning and guidance more accessible for new parents. We empower parents to achieve financial wellness and peace of mind with access to professionals, peers, content, and products. Our vision is to become the go-to destination for financial guidance for new parents, and to make financial planning as ubiquitous as health planning at this transformative phase of life.
Founded in 2021, Pasito is an early-stage tech platform with big ambitions. Our CEO has nearly 10 years of experience in the financial industry and domain expertise in financial planning. We have an engineering team and a growing list of advisors. In May, Pasito will start testing its MVP in key cities on the US East Coast and anticipates raising institutional capital within the year. We are based in Boston, MA.
The Role
Pasito’s Chief Marketing & Community Officer (CMCO) will be a co-founder and member of the leadership team of an ambitious, mission-driven company looking to make the US financial industry work for more families. As Pasito’s CMCO, you will work in partnership with the CEO and Engineering team to set the overall vision for Pasito’s marketing, branding, and messaging strategy. In the early stages, you will help roll out the MVP and work with the team to iterate the product with customer feedback. As we grow, you will be empowered to expand and lead our marketing and community functions.
Our ideal candidate is ambitious but humble. We are looking for someone who loves strategy but is just as happy contributing at the ground level. Ideally, you have experience working at an early-stage company or have successfully led new product rollouts within a larger organization.
If you are looking for a rewarding challenge working with energetic and passionate peers building a sustainable company that can make a difference, we want to hear from you.
Location: US Remote (East Coast preferred)
Duties & Responsibilities
● Conduct customer research initiatives and test marketing strategies to determine the best channels for reaching Pasito’s target customers
● Test different phases of Pasito’s product with early users
● Lead development and implementation of advertising, public relations, social media, events and sales initiatives to increase Pasito’s visibility and user growth
● Lead social media strategy and community engagement across Facebook, Instagram, LinkedIn and Twitter
● Develop creative assets and SEO strategy
● Develop and manage marketing budgets and sales forecasting
● Manage agency providers, consultants, freelancers and other suppliers
Requirements & Qualifications
● Strong connection to Pasito’s mission of helping new parents achieve financial wellness
● 7+ years of experience in sales, marketing, advertising or brand management, or related field
● Experience having translated customer insights into a compelling brand strategy, preferably at an early-stage or high-growth business
● Desire to build a high-tech, high-growth company
● Passion for community engagement and client service
● Excellent working knowledge of social media marketing
● Not scared to get hands dirty
● Strategic, innovative and creative personality
● Excellent communication and interpersonal skills
Hi Pauline, I sent my background your way via AngelList and would love to connect to learn more. It sounds like you are off to a great start with advisors on board, an MVP, and funding on the horizon. I have so many questions for you, here are a few to start: What is the initial MVP you are launching and how did you determine what to start with (have you already done market validation or did something else steer your product direction)? Outside of your finance and engineering knowledge that ties in the financial aspect, what got you interested in targeting new parents specifically? What is your long-term exit plan? Last but not least, what are your expectations from a founding partner relationship? Congrats!