Looking for feedback!
I have been working on https://backgroundcut.co for almost a year now. It's an automatic image background remover. However, before launching I would love to know what you guys think of the Landing page as well as the overall product. Hopefully, if it looks good enough to you guys I will launch it in ProductHunt soon.
Hi Harsh,
What went well:
-clear CTA (upload image)
Opportunities:
the differentiation is lacking. Why use you rather than https://www.remove.bg/. For example: Remove background image in less than 5 seconds. Your value proposition is speed and free. If your product isn’t unique, then try to position differently. “Image background removal for Sketch Artists” then show why sketch artists would find it most useful. Or list the objection in your headline. I’m not sure what objections your prospects have but something like (Background image removal. No image size limitation. Yes, and it’s free).
Whst kind of audiences are landing here? If you’re driving using ads for example, what keywords are you bidding on? What does your fb ad say? All that must align to your headline and state of mind of customers.
social proofing or showing more examples of how easy or effective your platform is will help.
the above the fold of the landing page feels weird. Best to follow what people are familiar with. The “home”, “images”, “pricing” and “FAQ” buttons looks out of place.
the public api stood out. But why would someone need a public api? Why would they pay for it. Perhaps some case study of your customers here will be useful to build desire for an API.
CTA can be further enhanced. Off the top of my head, not sure how.
the sub heading can go further by telling people how you achieve the goal. “Automatic. Free. Forever. Simply upload your image and the background is removed”.
Hope that helps. Cheers
Super nice and detailed feedback.
Regarding the differentiation, to be honest, as of now it doesn't have any other than a cheaper pricing option. When I started working on the project, I wanted to be more innovative where BackgroundCut could automatically remove the background as well as allow users to manually hover and select desired objects in the image. However, building something like this is not certain and I don't know how long it may take to make it possible. After already spending over a year, I have decided to launch just an automatic background remover and not spend another year building a feature that no one has asked for.
I am targeting YouTubers(to create thumbnails), social media marketers, and photo editor owners who need automatic background removal functionalities in their app. An API will mostly be used by people who run their own photo editing application be it on the web, android, or ios. Also, I am thinking to change the pricing option where users could get unlimited background removal for a flat price on the web interface and will have separate pricing for API usage.
How should the layout be changed? Like the navigation tab size, positioning, or spacing, or if I should go with a more traditional layout with something like that of remove.bg.
Anyway, this feedback was very helpful. Thanks.
At least on mobile the buttons are taking too lines and a pretty big section... Would like to see that sampling image higher.
Maxing at 10mp, why? Even some phone cameras have way way higher res
On the low plans it's almost 1$ per image
And on the best one that finishes at only 500, it's like 0.06$
Sounds a bit high? Maybe pricing packages differently like by concurrency or something would make more sense?
Thank you @hatkyinc. I also think that the mobile view is a little unoptimized. The buttons are too large and the colors are very flashy. I will work on that.
As of now, I have limited it to 10Mp due to slower processing time. Although I am working on supporting up to at least 25Mp, it's not ready yet.
I think my pricing page is a little confusing here. The base plan gives 15 high-resolution images for $3.99 which comes to $0.26 per image. I shouldn't let the image slider stop at intermediate points like 5 and 10 images as people may think it's $3.99 for 5 images.
Super helpful feedback! I am thankful for this.
Hello Harsh.
You demo image is CGI woman. Which has blunt background which you could remove with photoshop easily. Better choose something to showoff.
I think you should add some spectacular template images ready for drag & drop. And so it would be easier for customers to validate your service.
If I were you, I hide all buttons before the user attend to remove background. Don't distract with noise. Show value first.
p.s. Would be thankful if you review my project in return: https://www.indiehackers.com/post/why-wouldnt-you-use-my-flipboard-clone-d3936d2409