Looking for feedback for a simple landing page
http://bit.ly/2P7mD8y
Hi all! I'm new to this community and looking for some insights and feedback from your bright minds.
Below is a link to one of our landing pages where we are trying to generate interest in a new component of our software related to the Product Planning steps for an apparel company. We have created a few simple Facebook Ads to gauge interest and landing them on this basic page to further validate messaging and interest.
Thanks in advance!! :)
Hi all,
Your feedback is greatly appreciated, so thank you!
I've adjusted the copy and still waiting on more imagery/designs to add below the fold (which will be complimented with more text).
I removed the subheading and adjusted the title to be a new tagline. I also simplified the body and added some bullet points to call out some benefits.
Once I get the images updated, I'll post again.
Hey I wanted to thank you for the follow. There was no other way to contact you. Im offering al my followers an invite to a Maker MArketing slack group thought you might be interested. Hope to see you over there, we're about 170 makers and marketers trying to figure it out.
Heres the invite: https://bit.ly/2Mq0D6Q
"...control your planning, sourcing, product development and purchasing processes by centrally managing the key components..." I understand the gist of what this is talking about, but the language is a little overwhelming. Granted, I may not be your target market so take that into consideration.
I'd love to see more visual aids on the page to help with what "planning, sourcing, product development and purchasing processes" mean.
Is this app only for apparel products? Is it for any product under the sun? Somewhere in between?
Thanks for the feedback! I'm in contact with our designer to try get more visual aids on the page so i'll update the forum once this is available.
We are targeting apparel products and we have some contacts in that space, but essentially, it could be anything. Apparel is a large market, so figured that could be a good place to start.
I think starting in the apparel market is a great idea. I would just play that up on your marketing site. Use more photos that include apparel, icons that show the different processes of sourcing, printing, packaging, etc. apparel, and stuff like that.
Good job overall, my feedbacks would be:
Some improvements could be done in terms of explanation around the value your service adds for your targeted users > add maybe a bit more content/examples on the landing.
Some visuals/illustrations/screenshot could be added > "pictures are worth a thousand words"
Your wording is too difficult to read and understand, I personally do not understand from it what you are selling: "Cavewire helps you control your planning, sourcing, product development and purchasing processes by centrally managing the key components that get your product to market as efficiently as possible."
Thanks for the feedback and suggestions!
We are working with our designer to get more imagery to be able to add to the page below the fold so I'll reach out once these are ready. As there is no system yet, the images will be more abstract and depict the benefits of the product such as collaboration, simplicity and efficiency.
I am looking to adjust the wording to be more succinct and follow a bullet point format in an effort to drive home what the software offers (as per @gerritjvv 's comment below).
Great start. The main tagline seems too weak both from a copy and design standpoint. "Unify your planning" should be way more visible with IMO a stronger font.
Keep it up!
Thanks Danny! I was having trouble trying to keep a tagline short but effective and agree it is still weak.
Some other taglines ideas I had were :
Talk to more customers (or potential customers). You need to understand how the people who suffer from the problem you are solving talk about this, that's a crucial step in being able to communicate what your product does.
looks good,
my feedback is:
whats the main advantage of using your product or that you think customers would be interested in and make them scroll on, is this: planning unification or other?
maybe bullet points instead of long text or rewrite it, for myself I went over the text but my brain couldn't stick with anything.
PS: take my advice with 2kg of salt :) only you, your customers and GA will know what works in the end.
Thanks for the feedback!
I like the thought of more content to scroll on, but I felt there would be benefit trying to keep the core messaging incl. call to action above the fold.
I like your recommendation of bullet points too and I will look to get the content updated in this format.
Thanks for your time.