Looking for feedback from professional marketers
https://soquizzy.com/
We'v started with quiz funnels builder - Soquizzy not so long time ago. A couple things we understood after first launch on platforms like (ProductHunt, Betalist etc.)
- Build an audience before you launch
- Prioritise conversions, not upvotes
- Support others throughout the year
After launch we had some traffic on our website, but very low conversion in SignUps. Why?
I think the problem is, that we're trying to explain how product works, to everyone, but not focusing on our main target group.
So now our goal is to get a feedback about our https://soquizzy.com/ tool from professional marketers.
Quality feedback will be awarded with a gift!
You should not explain how your product works, but what it could do for your target user.
Yeah, You'r right , that was my mistake, I was trying to describe features, but forgot to tell about client's problems we solve.
You're not to blame we are almost doing the same mistake on our LP today!
I'm always looking for ways to pitch new ideas to clients to help either increase the number of leads they receive or decrease the cost per lead. quizzes are good when used in social media, but I didn't see on your site any language on "how to use" your product in social media campaigns or an option for people to login via facebook/twitter to complete the quiz or anything regarding sharing the quiz with friends. I didn't register for a free trial, so maybe it's in there, but that would be my feedback thus far. Glad to answer any questions you might have as I've been working for a marketing company for the past 4 years representing national US brands.
Thank you for your feedback. I have an idea using quizzes in another way than You described. The tool will be used as a new generation of (contact-forms, lead-forms, registration froms), where people will leave their contacts to get some bonus, or discount. For marketers - it is a good way to test new product , create functional leadform with posibility of analyzing, tracking and managing leads in one place. How do You think, what is the best way to explain the main idea ? Video explainer, or maybe a separate page on the website?
Also, if you're looking to go down the lead form road, we should talk because the current idea I'm working on is on that topic. We might be able to team up. Do you have a twitter?
Here is my twitter
@George51275115
I personally wouldn't stop to watch a video, illustrations can do good to explain things though. Something scannable.