Looking for feedback on concept and landing page for social app!
Hi, I’m Yves 👋🏻 and I'm about to launch my first project, a social app focused entirely on the here and now named Nearnow.
The idea came to me when I saw friends miss-using dating-apps to get infos from locals or other people around them while staying in a foreign city.
I learned some React-Native and created an MVP for iOS. A small sentence summarizing the last year of my life 😄
Now I wanted to know if the landing-page does any good in creating some appetite for the product and if it’s enough information to get the concept 🤔
What do you think?
As I'm not a native english-speaker I would be thankful if you could point out any writing errors too 🙈
Thanks!
#landing-page-feedback
Yves, wow, the langing page looks really professional. I looked through it, enjoyed the design and the story it conveys and only then remembered why I came there in the first place :D Good luck with it.
Also, if you're struggling with English I'd recommend you this great studying site https://homework-lab.com/ It'll help you studying English definitely :)
Hi Yves, congrats on the launch!
I've seen a lot of people try to launch something similar and fail. What do you think sets you apart and makes it likely you'll be successful?
As for the landing page, here are a few thoughts (from top to bottom). For more detail and better advice, check out the Stripe guide to writing landing page copy as well.
Hero Section
Your hero text (3 sentences) each describe different things you can do with the app.
If it were me, I'd switch to highlighting the value you create for the customer/user instead. Remember - no-one cares how an app works when they first hear about it - they just want to know why they should care (ie how it makes their life better).
Probably better focussing on one (or maybe two) benefits of the app instead of three as well. Keep the focus simple and narrow, expand later.
As far as the screenshot goes --> you're displaying the work a user has to put in, but not the results a user will get out of it. Probably not optimal.
If it's already live (and considering it's a network product), I'd include a testimonial or some signs of user activity in the hero section as well, possibly near the download button.
Key Features Section
I'd swap this out for a really simple explanation (2-3 sentences or bullet points) explaining how the app delivers the value to the user.
Finish with a download CTA
I don't think this adds any value or urgency. Is there something else you can write here which better encompasses "download now and get value X" ?
Missing Section
I'd add in a few examples of how the app is being used successfully.
Good luck!
Thank you for this really useful feedback! Especially the link to the Stripe Guide was helpful for me! Great content!
I also will definitely try to incorporate your thoughts on the page.
The app is available in the Appstore now but hasn’t been advertised or mentioned publicly just yet. Indiehackers is its first outing ;-)
Regarding your comment on failed similar ideas, I saw that as well while doing some research.
What differentiates this app from competitors is the absence of clutter like channels, followers, friendlists… and its focus to bring people together in real life instead of increasing their screen time. The Chat-function for example is limited to 10 messages, and when you open a new chat you are told that it would be nice to fix a time and place to meet up instead of texting along for days.
The biggest difference to the only ultra-local social app with semi-serious traction over here is that it’s not so anonymous because of its connection to Facebook. It could therefore be used in more serious ways than just fun & jokes, what pretty much summarizes the others app content.
And when aiming at real-life meetings between users, which are, at that point, probably complete strangers, a quick check on someone’s FB-Profile can’t hurt either.
Will that be enough to make a point? Facebook as only option to log in could be also a neck-breaker with all the creepy stuff going on with them at the moment..?
We will see.
I hope you don't take this the wrong way, but this still feels like waffle/describing features, not value for the user.
What real life advantage do I get from your app and how do you deliver it faster/cheaper/better than your competitors?
I think that's the kind of thing you can ask (potential) users directly. Not sure my personal opinion is worth much on that :)
Good luck!