Looking for feedback on our product landing page

Looks great man - I did a short roast for you

https://www.awesomescreenshot.com/image/45894292?key=79d165042161081f57cb1c87d1d97c7a

I like the landing. If I have to say a few negative points that I have noticed, it is that it lacks personality. I don't see the product visually. The page is very short, but it almost gives me the impression of being incomplete. If I were you I would also already put the purchase option, not just the contact.

Give some more details in written form i how it work section. Give a detailed description in what you offer under the heading "UX personalization,
powered by data". Plus make its design more appealing use some basic animation or sliders but dont overdo it to optimize its speed. Write detailed answers of FAQs.

I really liked the page, it's clean and well-designed. But as a UX writer, I can immediately spot the confusion one might have with understanding the value Spinosis provides.

Basically, in order for me to find out, I'd have to go to the Features page, which introduces a lot of friction for the user. Does that matter, like, "a lot" considering the pricing of the product? Probably not, since products at these price tags are generally well-researched and have to potentially go through a few decision-makers (I assume, at least).

But would that dissuade some potential customers? Definitely. Would this prevent some people from becoming immediately persuaded by the product? Yeah.

I would really invest some time to underline the user value on the page, especially since the landing page isn't too long. You have enough real estate to use before your homepage becomes long-winded.

Anyway, great work on the design. Oh, and I'd suggest changing "Pre-Order now" to "Pre-order" since you're going for sentence case across the board.

Cheers!

You even said it in this post "It's like first days of Stripe, it was an API in /dev/payments.

I think that's a great comparison and helps me understand the service better. Maybe you can include that on the landing page as well.

I like the color's and branding, I feel like maybe it's missing some 'meat'. Maybe it hasn't built out yet but even a mockup or a Figma illustrations might help deliver the message of what can be done.

For pricing, it's weird that you have the save this much but no pricing table to be seen. Maybe best just to mention a % discount for early access. Giving pricing numbers without the full story seems weird.

Best of luck Ferhat!

Hey @feronimo,

Here is some candid feedback.

I agree with the response you already shared:
"I have no idea what this does. Not a clue"

The headline:
"UX personalization, powered by data"

Doesn't help clear things up. It's generic and doesn't speak to what the product does or why I'd need it.

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The subhead:
"Offer your customers the most optimal option – with the help of data."
Optimal option for what? Am I to assume that optimal option is whatever I'm doing in my business?

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This crosshead:
"You need better personalization for your clients to stand out in the tech world, but this can be costly and time-consuming."

Who is going to stand out here? Me or my clients? How do we stand out? By having personalized data? Who are we standing out against?

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How it works:
"Get you API" - Assuming this means, sign up to get an API key so I can start using your product/service. Makes sense but then the next step opens a lot of questions.

"Make a POST with user's unique ID, GET your personalization data back." - What is the unique ID you're referring to? Where do I get it? Your product or somewhere else? If I'm left to assume you have a database of personalization data for any person I send a request for, I would question where you source this data from. How reliable is it? How accurate? How did you get it? Is it ethical and legal?

"Feel the magic" - This isn't a step in how something works. It's also an unsubstantiated market-speak kinda claim.

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FAQ:
"Spinosis is a web platform with an API where developers can easily add personalization to their products, based on their data."

Is it my data or your product's data? If it's mine, why would I need your product?

"Get your output. For example, the output is for you to receive a special menu when you go to eat a burger. In our current software-oriented product, the user's personal preferences are returned as output."

In our current software-oriented product... - This sounds very unnatural. Almost like AI wrote it. It doesn't help to clarify what any of this means.

"We are getting user data from database, personalization is separate for each user"
This doesn't sound like an advantage. This is simply a function of the product.

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"Elevate the way you source design"
What does this have to do with personalization? It seems like copy from a purchased template as it doesn't connect with the message.

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A few things I'd do:

1. Don't use images from other people where you directly link to them on other sites.
2. Take a little time to clarify to yourself what your product is and does.
3. Clarify who it is for and what benefit it provides.
4. Write that down as though you're going to explain it to a child (as @FrindieHacker suggested)

Once you do that, rewrite your copy so that it is explicitly clear to your reader.

Hope that helps.

Good Luck

Create a video demo. Show don’t tell is what I’d advise because I agree, I don’t know what your product does or how it does it.

You need to make this very understandable so that even 5 year-old kid can understand