Looking for help in tiktok marketing for my saas

Great honesty here — a lot of founders hit this wall with TikTok because it feels so different from traditional SaaS channels. I’ve seen it work well when people test content purposefully instead of just posting randomly:

• Pick one clear target audience (e.g., developers vs business buyers)
• Create 3 simple formats (pain → quick result → demo/insight)
• Test those over 30–60 days with consistent posting and hooks that match your audience

Curious — are you aiming for brand awareness first or direct conversions (like demo signups or trials)? The content strategy changes a bit depending on which you’re optimizing for.

If TikTok feels overwhelming, Reddit might actually be the channel that fills the gap for your SaaS

A lot of SaaS founders don’t realize Reddit buyers convert faster because they’re already discussing the exact pain points your product solves. With the right subreddit targeting + natural conversation style, you can turn Reddit into a consistent lead source even if other channels aren’t working

I help SaaS founders do things like:

• Find the subreddits where their ideal users already hang out
• Craft posts/comments that attract real buyers without looking like marketing
• Turn Reddit threads into signups, demos, and long term users
• Build an organic acquisition system that doesn’t depend on video content

If you want, I can take a quick look at your SaaS and tell you exactly where your potential users are on Reddit and what style of posts would work best

Happy to help just reply interested or DM me and I’ll break it down for you

Hi Wiktor , happy to help here.

I specialize in TikTok growth for SaaS products, especially for founders who don’t feel comfortable with marketing yet. My approach focuses on educational, problem-solving content instead of “dancing trends,” so it fits SaaS very well.

Here’s how I can help you grow on TikTok:

identify the core problems your SaaS solves and turn them into short video hooks

create a repeatable content plan so you’re not guessing what to post

show real use-cases, tutorials, and mini-case studies that attract qualified users

optimize your bio, CTA, and funnel so views become sign-ups

test paid TikTok promo only if it makes sense after organic traction

I’ve helped SaaS founders who already have paying users turn TikTok into a steady source of traffic, not just views.

If you’d like, I can take a look at your product and suggest content angles you could start using right away. Feel free to DM me .

If TikTok hasn’t worked for your SaaS it’s usually because nothing in the content makes viewers understand the product quickly enough to remember it. I can create a custom track for you that gives the product a recognizable sound and spells out the core value in a way people pick up instantly. You use it across every video and it becomes the anchor that makes the tool stick. Tell me what your SaaS helps people do and I’ll map out what your version should communicate.

Hi Wiktor,

Quick observation from what you shared:

If your SaaS already has paying customers, your problem is not TikTok.
It is how TikTok connects to revenue.

Most founders try to grow TikTok like a content channel.
It works better when treated as a distribution layer for one clear system.

Before posting anything, I would look at three things:

Who is already buying and why

Which problem TikTok should amplify, not explain

How views turn into demos, trials, or conversations

If you want, tell me:
• What your SaaS does in one sentence
• Who typically converts today
• What action you want from TikTok traffic

I can give you a simple direction to test before you spend time or money.

Hey Wiktor! Tiahra from Pitchfix here. Seriously impressive you’ve got paying customers without TikTok or serious marketing. That’s already a strong signal your product solves a real pain.

If you’re driving new traffic soon (especially from TikTok), it might be worth tuning the site for faster conversion! Short attention spans and all

I do conversion-focused rewrites for SaaS landing pages as I’ve been an Enterprise AE in SaaS for my 9-5… for 6+ years 😅

I’m happy to give you a quick teardown or outside feedback on your messaging if you’re curious. Just lmk!

For SaaS, TikTok can work well when content focuses on the problem and quick demos rather than ads. Consistency and clear CTAs usually matter more than high production early on.

Hey, congrats on already having paying customers, that’s the hardest part, and you’ve clearly nailed product-market fit 👍

TikTok for SaaS usually fails when people try to “market” instead of documenting real use cases. What tends to work much better is:

1. Short videos showing one real problem → one quick solution your product handles

2. Founder-style content (why you built it, mistakes, lessons learned)

3. Simple screen recordings + captions (no fancy editing needed)

I’ve seen SaaS products get consistent signups just by turning customer pain points into 20–30 second videos.

If you'd like, I’m happy to review your product and suggest a few TikTok content angles that would make sense for your audience, without any pitch - just ideas.

Hello, happy to help here.

Can you dm me for more information? Let’s connect and I would try my best to resolve your issue

Respect the honesty here — most founders feel the same about TikTok.

Quick question: is your goal top-of-funnel awareness or direct conversions?
The approach changes a lot based on that.

Also curious what niche your SaaS is in — some perform surprisingly well with educational-style short videos.

Hello, happy to help here.

Can you dm me for more information? Let’s connect and I would try my best to resolve your issue

If you're an independent developer looking to promote your product to more users, I recommend trying Amplift. ai. It's the latest one-click AI marketing tool; you simply tell it your marketing objectives, and you can see results in as little as two hours.

Wiktor — if you already have paying customers around the world, you don’t have a “marketing problem.” You have a “repeatable distribution system” problem. That’s good news, because systems are buildable.

TikTok works for SaaS when you stop thinking “content” and start thinking “creative testing.” Here’s a simple 30-day setup:

Pick one audience to talk to (founders/devs/agency owners/etc.). One.

Rotate 3 video types only:

1. Pain (call out the problem in the first 2–3 seconds)

2. Proof (quick result, before/after, testimonial, metric)

3. Demo (screen recording showing one outcome, not 10 features)

Keep it short and tight. One idea per video.

CTA is always one step: “comment X and I’ll share the checklist,” “DM me and I’ll send the template,” etc.

If you drop what the product does + who your best customer is, I can throw you 10 hooks that don’t feel cringe and a content rotation you can actually stick to.

Or try "OpusClips", it breaks down your long-form content into a bunch of shorts. But you have to record your own long-form content first.

Wiktor, this is a smart move—TikTok can amplify SaaS products in ways traditional channels often can’t.

Strategically:

Story-driven marketing: TikTok thrives on short, engaging narratives. Focus on real use cases, customer wins, or problem-solution clips rather than pure product demos.

Educational + entertaining content: B2B SaaS often wins by teaching users something actionable in 15–30 seconds.

Iterative testing: TikTok’s algorithm rewards consistency and experimentation; small, frequent tests outperform one-off campaigns.

Leverage social proof: Highlight your global paying customers—authentic testimonials can build trust quickly.

Pairing with someone who understands TikTok trends and creative storytelling could turn your SaaS from niche adoption to wider visibility fast.

Hi, I saw you need help with TikTok marketing for your SaaS. I can help you turn your product into simple, engaging TikTok videos that bring real users. I’ll create a clear content system, convert your features into short videos, keep everything consistent, and optimise based on what performs. If you’re free, I can walk you through the exact strategy for your SaaS.

Hey Wiktor, congrats on getting your SaaS to paying customers.

I’m Wanjiku, and I help founders grow through digital marketing, with a strong focus on TikTok as a fast, reliable traffic channel for SaaS. I can help you build a content system that drives consistent visibility, clicks, and signups; without needing to be “good at marketing” yourself.

If you’re interested, I can put together a free TikTok growth analysis + content plan showing the hooks, angles, and posting strategy that would give you the biggest lift.

Happy to share it if you’d like!