Looking for honest landing page feedback
Hey everyone,
I recently built a landing page for my new product, and I would love to get feedback from the community!
Here's the landing page: www.postcrunch.net
I'd love to know:
What do you think of the design?
Is the brand message clear?
What impression does the page give you of the business?
Is it clear what the next steps/CTA is?
What, if anything, is missing for you to take the next steps?
Are there any blockers or deal breakers to kill your interest in the service?
Looking for an honest review that will help me improve!
Thank you for your time, appreciate it.
First thought when the page loaded is "What is blog management?"
Not really sure what that means even when reading the description. I'm assuming it's about managing up and coming blog posts and schedules?
What's the difference between Broken Link Notifications and Internal Link checker?
The pricing being four squares really weirds me out for some reason. At first I didn't even really know there was a second row.
On the pricing there doesn't seem to be a call to action. I only realised the arrows were links when I hovered my mouse over them.
Thanks Iain, I really appreciate that feedback.
Definitely highlights that I need to add some more descriptions to what the features are and adjust the pricing page 👍
Looks really really good! Without going into the content (not my expertise, so I don't feel as though I can comment too much), the only thing I noticed was the very bottom link saying "Sign Up" actually just looks like it was an anchor link back to the top instead of taking me to the actual sign up page :-)
Kind of a fringe example, but if someone made it to the very bottom they are probably primed and ready to sign up, so IMO give them the chance!
Joey
Ah good spot, thanks Joey!
I hadn’t noticed that the link wasn’t working, so I’ll definitely fix that one
Hey, great and clean design right here!
I guess many have already outlined this icon issue :D
I also went ahead and tested mobile compatibility, imho, in the "Feature Deep Dive" option navigation is somewhat hidden under a horizontal scroll which some people might overlook while scrolling on a small phone screes. I would went ahead and just add all three options one-by-one, shouldn't stretch page by much but will make it easier to navigate and understand the context.
I'd also add a link to post images in "Learn More About Post Crunch's Features" section, makes it easier for users to get to the content rather than search for a text link.
Also, if its possible, menu on the mobile version is not collapsing upon choosing any of the navigation sections :)
Other than that, I think it's pretty much a jobs done page, no marketer myself but everything looks cohesive and straightforward :D
Cheers on the great work Tom!
Thanks for looking at that! I hadn’t really thought about mobile, so I’ve definitely missed a few things there 😊
Design Looks Good
Thanks 😊
Design is clear and good.
The brand message is absolutely clear. Nothing to add or subtract.
For me the page gives only positive impressions.
Only one thing that looks not so good is a section with icons. They are stretched.
Thanks for the feedback. Yeh, it looks like I need to look at those icons :)
I liked it, it is clear and simple, you could put a bit more color on that but it will depend on what your business will be focused on. Could you tell us the tech you used to build it? thanks
Thanks, yeh I've been thinking about using some more of the brand colours in there to spice things up. :)
I used React to build the website and it's hosted on Cloudflare pages
What is the specific pain point you're trying to solve for? Blog management sounds too broad
I think a video/animation, rather than a static image might be helpful!
(Also, I'm building Winstyn[dot]carrd[dot]co, would appreciate feedback! Sorry for the bad syntax, I can't post links officially here yet)
Thanks, I really appreciate the feedback
It's wonderful. I think blog management should be rather written "CMS - Content Management System", if that's the right fit. I also do think to improve the readability of the title in the hero, you could a wrap balanacer like React Wrap Balancer. Also move up the screenshot image from bottom to top and overlay it with the text content. I would also recommend adding some spacing between elements. The "sign up" and "sign in" buttons might get mistaken for the functionality. You could "login" and "sign up" instead.
Really good points, thanks! Definitely going to get to sorting them tomorrow 😊
The icons under 'Core Features' are bit stretched
Good spot, I hadn't noticed that before but they do look like they need a bit of work. Thanks! :)
I am seeing a clear trend here when it comes to websites, and yours is one of those:
Good points. Do you have any tips for adding personality to branding? I used a template for most of this so far, so any hints would be great 🙂
Thank you. When it comes to adding personality, I always tell my students that in principle, graphic design is easy - you have finite base components - colour, typography, image and words but then infinite combinations of those. When it comes to brand personality, especially at the start probably images are the hardest to obtain, especially with software services. But even with colour and typography, you can make wonders.
First of all - construct your message. What do you want to communicate and how. And find a language style that is yours. Not everybody has to be serious and straightforward - sassy with a little smugness is also a good approach that will allow you to stand out. Finding a tone of voice can take some time but in the age of chat GPT you can try the same message transformed into different tones in a blink of an eye.
Visual side - everybody can do this, but the difference is clearly visible if you know what you are doing or not. Sometimes it can be as little as the different structures of elements and the different interplay between them. Sometimes things have to be completely revamped and done from the start. I like visual examples more than empty words so here they go.
Those are 3 sample websites chosen from land-book. com - so they went through verification of their level and all of those are good websites:
Example 1: https://www.joinwarp.com/
Example 2: https://ocho.com
Example 3: https://practicum.com/
They all have very similar structures, which is basically the core of every sass out there. From those, I will remember only one - those with some orange thing on the front page. I do not remember any names of those companies 5 min after visiting the page, I will probably never return to their services because I could not find them once again :) Only this with the orange thingy is memorable. And then we have the other side of the spectrum:
Example 4: https://www.bolt.com
Yes - it was rebranded by a big and amazing agency, but it's a good example of what personality means - it's bold, flashy, and memorable. The structure of information on the home page is almost identical to examples 1-3 but it has something more in it - it shows that this company is funky, witty and is not some corporate behemoth (even if it is on some level). I would like to do business with them.
But you do not need an expensive branding agency to establish the visual vibe and personality of the brand - someone with a visual background will do. But you should know who you want to be and what style you want to represent as a company. Launching a product fast and gaining some traction is always task no.1 but then is becomes memorable so that users can establish some connection with your product and your brand.
Sorry for the long post but the topic of personality is quite complicated and sometimes quite hard to explain.
Really appreciate you taking the time to write all of that!
It makes so much more sense now, and has definitely given me some food for thought for ways to improve the landing page going forwards
Thanks for sharing!
Design seems really clean, but I didn't get what you are offering from the header because I didn't know what blog management is, what link audits are and why one would need an automated content database. It became clear with the explanations below though.
My main question would be how it connects to different blog setups, e.g. I have a blog using Jekyll and am not so sure how this would integrate.
That's a good point, thanks! I'll try and make the header clear and show off that we support all types of CMS'
You could return the favor and give me feedback here: https://www.indiehackers.com/post/roast-our-community-platform-for-learning-17f9e597d3 ;)