🙂Looking for insights on SEO consulting? Check our interview with Kaspar Szymanski
Full interview https://bityl.co/HS0I
We'll cover a few highlights in this post down below👇
âť“What prompted you to switch from in-house work to consulting?
đź“Ť"The scope of my work at Google Search was primarily investigative. While I had the privilege to spearhead outreach and webmaster communication, most of my time I was busy identifying webspam signals. That experience turned out to be extremely valuable when the focus shifted towards helping client websites to maintain and grow Google Search visibility for relevant queries."
âť“How did you find your first clients?
đź“Ť"As an official Google EMEA webmaster spokesperson, I accumulated a sizable industry following. As I submitted my notice, I also shared an update with my followers, thanking them for the opportunity to work together and wishing everyone well. Shortly after that, I began receiving inquiries from website operators about consulting services. This was a promising beginning for an SEO consulting agency just about to offer its services and expertise. "
âť“In what format do you work with your clients? Describe the process.
đź“Ť"In a nutshell, we collect critical volumes of relevant, fresh data, which is subsequently analyzed and used to provide specific, actionable advice to the client and their teams. Next to identifying untapped growth potentials, we focus on the areas in which a client team is particularly interested in providing a most compelling service and considerable ROI."
âť“What problems have you already helped to fix your clients?
đź“Ť"Countless! From Google Guidelines violations, to Google penalties, to technical flaws, to structural shortcomings, to content quality issues, to backlink liabilities. The list is truly endless."
