Looking for landing feedback (Marketing KPIs template)
https://www.sheetgo.com/templates/marketing/marketing-kpis-template/
Some time ago, I created with my team a free marketing template in Google Sheets. With such a template, you can easily manage your SEM, SEO, E-mail marketing campaign, SM, Content Marketing and more. Would love to hear your thoughts, what we should add there in order to get more interest? https://www.sheetgo.com/templates/marketing/marketing-kpis-template/
#landing-page-feedback
On mobile, you can use the above the fold space more efficiently. It will help reduce bounce rates.
The keyword "kpi dashboard excel" gets 1600 Google searches / month yet this keyword is nowhere to be found on your page. Makes me conclude there is a lot of SEO keyword optimization you can do to the copy.
"Use Template" sounds weak. Focus on what the job the user is trying to achieve. "Start Tracking KPIs" is better.
Nice work on testimonials!
Hey! Thanks a lot for your time & feedback! We will work on it :-)
I think the landing page is good! All the key things you've got right. I understand what the product does. The CTA is really clear and the social proof is good.
In terms of, "what you should add to get more interest", I'd definitely say not any more features or landing page tweaks haha! I imagine the problem is getting people onto the site.
And giving you have already launched on Product Hunt you've used the initial burst. I think this is really common. People launching on Product Hunt and then traffic dropping off.
Perhaps try some content marketing.
If I was you I'd write a blog post, can be about anything, but perhaps about all the different marketing terms. CPA, SEM, CPC, SEO etc ... Or just perhaps about the problem your product solves. At the end of the blog, try and tie back to your site and give it a nice plug!
This Google Drive link, has a bunch of places you can request to guest post. So once you've got your article try and get guest posted on these bigger blogs.
https://docs.google.com/spreadsheets/d/1wifaZg_7FFnwT4CcbXke1SUsLdorC6vkX13g414ZnE0/edit?fbclid=IwAR0vLwkqokcfIPZW__5-i9FMgaKET9rETXvXTTErMTD5uOJf3i-AgybFLoY#gid=0
Another idea is just to share more widely across the web. There's a load of Slack groups which you can google for online, most are dead to be fair and a few facebook groups here:
https://docs.google.com/spreadsheets/d/1TL_UAgq4tGNi3xkNHGbcDXD1GDOoMg9mxwZDJ1G3AcA/edit#gid=1636698414
Let me know if you try this, as I'm not 100% sure how receptive they will be.
A final idea would be try cold emailing marketing influencers and asking if they'll consider featuring your product. Or emailing anyone who lists useful marketing tools and ask if this can be added on to their list.
Good luck. Let me know if you get anywhere :)