Looking for some feedback

Hi, I think the landing page could use more information about the "what" and "why". I would also consider having separate landing page targeting existing shopify users and new users (perhaps you can also set-up shopify account for them).

I put more feedback here: https://screenbud.com/shot/6fa633d1-21ec-4931-a1fb-68769d629b10

Hi Ben, here's my 2 pennies:
I like the fact you've gone really minimal in keeping with theme of the fact it's a minimalist shop template. However I was a bit confused as to what it actually was you do/offer. I also thought the mention of the Shopify lite plan meant that you'd tailored this for someone who would know what that was and would be looking for this specific thing, but the fact you explain in the second paragraph what Shopify lite is suggests this might not be the case. I'm sure there is a way you could articulate the line in the hero so that even someone with no context (like me) could instantly get it by selling the desirable outcome. I'm not totally sure what the main value proposition is here but I'm assuming it's a really easy way for someone to build an online shop with a very simple template they can just populate with their products? Not have to faff with any settings or anything just upload pictures, enter text and make live?
If this is focused at people who can't code and want an easy solution I'd try and show or explain how it works and overwhelm them with how easy it's going to be and how amazing it will be to have their very own shop, making money with minimal effort/tech know-how.
I always refer to Julian Shapiro's guide and Harry Dry's Marketing Examples site when working on landing pages, they're both superb. Here are some you might find helpful:
https://www.julian.com/guide/growth/landing-pages
https://marketingexamples.com/copywriting/rewriting-landing-pages
https://marketingexamples.com/conversion/landing-page-guide