Looking for some feedback on my landing page.

You do a nice job of conveying what the product is, but you could be doing more to convey why they should choose it over another solution.

A bit more detail would help. For instance, when you present it as easy to use, you're just making a claim. Why should people believe it? How is it easier to use than your competitors? Are there particular steps or use cases that are pain points in other solutions that this helps with? Try to paint a picture for your prospect.

Another way to be more persuasive is to focus more on the benefits than just the features. The features are important, but what the prospect really are about is what those features will do for him or her.

Along those same lines, it's better to write your page from the user's perspective than your own. Try to rewrite the first person statements (Us, we, our, etc.) into second person statements (you, your, etc.).

Social proof is another great way to add credibility. Do you have any testimonials you can add on there?

Asking for payment information when someone clicks on a free trial button is offputting and a bit confusing, If it's free, why do you need that information? It definitely adds friction to the process. Why not just collect the email and password, follow up with offers to sign up for the paid plan/reminders that the trial ends on XX date, and just restrict access if they don't convert to pain customers?

I noticed most of the CTA buttons have text about the trial, but one just uses sign up now. I would keep it consistent so everything is focused on a single offer.

Finally, I would have someone give the page a thorough proofread. I saw a couple little things. For instance, some of your hyphenation is improperly used.

Best of luck!

Looking good, one minor usability issue I found in Chrome on mac.
Click Login Now
Scorll down and Click Sign Up Now
You get taken to the bottom of the signup page (I initially thought it was a wrong link and had to scroll up to find the signup)

Hi @ptrott I spent some time on the landing page, here are my thoughts
https://www.loom.com/share/a870a2fa0e8b4e979f7af91191226309

Hi @ptrott,

You have made a good landing page, here are my thoughts.

1. Tagline: This should also say who your target audience is (Check out this website: https://punchpass.com/) e.g.: Estimation builder for Independent contractors
2. The colors and styling could be further improved, you can take a website design that you love and follow their color or presentation style.

All the best.