Looking for tech & coding creators, newsletters, blogs etc. to sponsor
Hey everyone!
I'm running a marketing campaign for my web-app lofi.co and I'm looking for new mediums. As of now I mainly do influencer marketing (like this), but I think newsletters, blogs, and podcasts could perform well too. Do you know any that you particularly like? My target audience is remote workers in general, but platforms specifically targeted toward developers, designers, and freelancers work fine as well.
I'm looking for small to mid-size platforms (e.g. newsletters in the 5k-50k subscribers range).
Looking forward to checking out your recommendations!
Trending on Indie Hackers
I am happy to write an article about this in my blog or let you write one as a guest author.
I have around 3-4k visits a month, they are not many, but are right toward your niche market. :)
check out therundown.ai they have super low sponsorships because the creator automated everything and didn't want to negotiate.
the newsletter has almost 200k subs and one of the ad spots are $1k
Very interesting, we have an AI-based feature we are working on so that may be a great way of promoting it once it's out. Thank you!
I don't have an answer to your question unfortunately, but I'm wondering how well influencer marketing is working for you. How many website visitors do you get from a post? Like per 1000 views/likes or however you measure it ;)
How much do you pay for sponsoring the influencers? Is it a fixed price per thousand followers or based on post views or something else?
Thanks!
It's difficult to say exactly how much traffic each post is bringing, considering lofi.co is almost 2 years old and the vast majority of traffic is organic. I do influencer marketing mainly for brand awareness at this point. I'd rather not disclose the exact price I pay as that varies for every creator, but I basically have a fixed CPM I'm willing to pay based on both the average views of the last 7-10 reels/tiktok videos and the audience demographics, mainly locations as 70% of my paying users are from the US (meaning if the majority of your audience is from the US I'm willing to pay a higher CPM).
Fair enough, thanks :)
Curious? Is there a referral program in place? E.g. as an existing user of lofi, I can refer friends to get credits for my own subscription.
We actually had a referral program back in the days but it was eventually dismissed as I focused on influencer marketing. Might consider reactivating it!
I think 10words.io is a good choice
Noted!