Looking to Partner Up - Founders to Enterprise Coaching Platform
Hi All
To be honest I fundamentally underestimated how difficult distribution is. I've built a fantastic web app which is used for Coaches steering Founders to Enterprise. Having experienced coaches who charged premium fees for essentially telling me what to do and offering no solutions - my vision and motivation was to build a solutions based saas. The result has been positve so far in terms of the speed and agility of the app from a technical perspective. The standard expected features are functional. Seemless zoom integration, native calendar for session bookings. 40 preloaded lessons and automatation of session notes into the client portal to eliminate double entry.
Where the product really differentiates itself though - is it's ability for the coaches to create for their clients - business analysis reports at any stage the client is at - Whether wanting business ideas, whether wanting a business idea analyzed, whether wanting to improve an existing business and finally, whether to pivot from the existing idea - the program generates 3 pivot alternatives analyzing the weaknesses of the existiing business and providing solutions such as pivoting to a stronger unit price model, zooming in on a niche area, creating a moat, analyzing risks and creating mitigation playbooks.
My vision is for this product to be a category first saas. For example - detailed onboarding processes for both the coach and the client so there's an alignment harmony from the outset. Coaches being able to create their own courses on the platform. Coaching academies and certifications particularly would be beneficial to life coaches - they're is no formal accreditation and licensing for them. Let's create one! I'm very ambitious.
However, I need to know my limitations. I really did underestimate how critical it is to have a network of followers. I have this on Facebook but have been late to LinkedIn and I love linkedIn but to be honest I do find it very cliquey. This unfortunately has alot to do with me being a newbie so its outside my control.
I'm therfore looking for a co-founder with a large, established network. The offer is 50/50. This doesn't mean I would be hiding behind the scenes only doing the technical work. I'm not abdicating my responsibilities for lead generation and lead conversion. I'm not shy in terms of this whatsoever as I really do believe in the platform.
I'm looking for someone who's strong in conversation, and can naturally enrol people into meaningful, high value work. Proven success. You are passionate about steering founders to enterprise and you've been waiting for the perfect platform to do it. If this sounds like you and you'd love to be a part of this exciting vision, I'd love to hear from you.
Glen
Hi Glen, this is a really interesting build, you’ve clearly put a lot of thought into the product and features.
From what you described, it doesn’t sound like a product issue, it feels more like a positioning and clarity problem on the distribution side.
When something tries to serve multiple stages (idea → validation → scaling → pivoting), it can be harder for people to immediately understand who it’s really for and why they should use it now.
In cases like this, narrowing the message to a very specific type of user and outcome tends to make distribution a lot easier.
Curious, who would you say is the ideal first user for this right now?
Thanks for the feedback Diala. I appreciate it. My first ICP is definately business coaches. Zooming in does seem like a wise strategy as you've clarified. I've joined the socials where these guys hang out but found the irony is - they're on there to find work! Not change their platform. I've just realised a smart ai agent that searches reddit and indie hacker communities for coaches who'se tools are a mess (the 12 unrelated disconnected tools causing chaos) - this is where distribution could live!
That’s an interesting angle, I see what you’re trying to do with the AI agent idea.
At the same time, I think the opportunity might be simpler than that. If coaches are already dealing with multiple disconnected tools, that’s a very clear pain point you can go directly at.
Instead of building something new to find them, I’d focus on going straight to where they already are and leading with that specific problem, showing them how their current setup is costing them time or clients. That alone can drive a lot of traction early on.
If you want, we could jump on a quick call and I can walk you through how I’d structure this and turn it into a repeatable acquisition flow.
Hey Glen, appreciate how honest this is. A lot of founders get to this exact point: strong product, clear vision, but distribution becomes the real bottleneck.
What you’re building sounds solid, especially the focus on giving actual solutions rather than just advice, that’s a big gap in the coaching space.
I’m not on the dev side, but I focus on growth (user acquisition, positioning, early traction), helping products get in front of the right audience and convert, not just generate attention.
One thing I’ve seen with products like this is that it’s less about having a large network upfront, and more about positioning the product where coaches and founders are already actively looking for solutions.
Done right, that can create consistent inbound without relying purely on personal reach.
Feels like there’s a strong opportunity here with the right distribution alongside what you’ve built.
Happy to share a few ideas or take a closer look if that’s useful 👍
Thanks for the feedback David. I appreciate it. The "casting such a wide net that it gets tangled and does nothing" was a dilemma. You read my mind. Hence why I pivoted to "business coaches" for several reasons. It narrows down the ICP and even business coaches is often a category in itself. For example, within the last few weeks Ive joined socials that have a clear group: "Coaching groups, Business Coaching groups, Leadership and Mentor Groups." Secondly, its logical in that a coach would sometimes bring their own clients which creates rapid knowlege of the platform amongst them. What I've found though is that these coaches are on these groups to find work! They are struggling in the first place so the least of their concerns is their one in all platform. Their priority is client acquisition. I'd love to hear your ideas and for you to take a closer look. I'll send you a DM as I don't want to get banned on here for sending links and getting flagged as spam.
This is interesting, especially the part about underestimating distribution. I’ve been thinking a lot about how founders actually reach the right users early on, not just grow a network. Curious what kind of cofounder you feel would move the needle most for you right now?
Hi Michael. Thank you. I appreciate the feedback. The critical gap is finding someone who'se been there, done that in terms of distribution. If it was easy finding that person, then everyone would be doing it! Hence the 50/50 equity split, not just on users they bring, but I would recognize they started it, so I am prepared to offer the equal split based even on users who enter indirectly by my co-founder. The reality is, I love building complex web apps. Most techies understand why. It's logical. The imput has direct results. Distribution is very much based on influencers, ytubers and those with existing case studies who'se audience already love everying they do. It's definitely frustrating but I'm not going to get depressed over it. While it slowly takes off, Ive decided to advertise my services building platforms for other founders. I can showcase my existing platform as "look here's what I built. I can build you one like this in 14 days."