Lucky Number 7

I've been scrolling on Twitter to find any real-world pricing examples and I found some interesting A/B results from Nick, Fraser and @danielnguyen

Instead of the common psychological trick of ending your price with '9', they all tested out '7' instead and noticed an improvement in sales.

$500 - "They just rounded that price up. That's too expensive."
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$499 - "They think I don't know the old .99 trick! The price is 500 and they think we're falling for the 99."

$497 - "That actually looks like a legit price, i'm in."

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If you enjoyed this post, you can find 30 other examples and case studies like this over at The Growth Archive :)