39
52 Comments

Made $12,000 with my SaaS in 7 months. Here’s what worked and what didn’t

Hey Indie Hackers šŸ‘‹

It’s been 7 months since I started my SaaS SERPtag, and I just crossed \$12k in revenue.

It’s been a wild ride as a solo founder figuring things out on the fly, and I wanted to share what’s worked for me and what totally flopped. Hopefully it helps someone else avoid a few of my mistakes.

For context, SERPtag is a lightweight, fast keyword rank tracker I built because I was tired of bloated, overpriced SEO tools. It helps you quickly track your rankings and discover new keywords you’re showing up for.


What worked:

1. Blogging + SEO early
Coming from an SEO background, I knew content could be a big driver. I started writing blog posts targeting low-competition keywords in my niche and tracked their performance using SERPtag itself. As traffic grew, I doubled down on posts that were ranking and added new ones regularly.

2. Replying on Reddit and other communities
I spent time answering questions and dropping insights in places like Reddit, Indie Hackers, and niche Slack groups. I didn’t hard-sell—just tried to be helpful and shared SERPtag when it made sense. Some of my first paying users came directly from those replies.

3. Fast iteration on user feedback
Every bit of feedback I got (even critical stuff) went straight into updates. Over time I added features like tracking ā€œhiddenā€ keywords you’re ranking for—users loved that. Staying close to early users has been huge for retention.


What didn’t work:

1. Paid ads (Google/Facebook)
I thought ads would be a shortcut to growth, but I burned through a small budget with zero conversions. Turns out paid traffic is expensive for SEO tools unless you’re VC-backed.

2. Chasing big ā€œcompetitiveā€ keywords
Early on I wasted weeks trying to rank for high-volume SEO terms. Rookie mistake. Once I shifted to long-tail keywords with decent search volume, my traffic started growing steadily.

3. Building too much too soon
At first, I was cramming in features I thought were cool. But some didn’t get used at all. Now I only ship updates users actually request.


The numbers so far:

  • \$12k revenue
  • 2.8k clicks and 94.9k impressions in the last 28 days (all organic)
  • 100% bootstrapped

Next steps:

I’m going to keep focusing on content + SEO and growing through communities. Also exploring collaborations with smaller content creators in the SEO niche.

If you’re building a SaaS, my advice is simple:

  • Focus on a pain point you understand
  • Start marketing before it feels ready
  • Talk to your users constantly

P.S. If you’re tired of slow, clunky SEO tools, check out SERPtag—I use it daily to track rankings and find new opportunities.

on July 7, 2025
  1. 2

    This is gold insight, I was looking at some of my basic digital products I am building and wondering how to promote them, in short you have really helped tailor my strategy. Good luck on growing and increasing your revenue!

    1. 1

      Glad it helped you refine your strategy! That’s awesome to hear. Are you focusing solely on digital products, or are you also into e-commerce or physical products too? Would love to hear more about what you're building!

    2. 1

      Thanks so much, šŸ™Œ I’m glad it helped it’s tough figuring out where to start with promotion. Focusing on small wins early really gave me momentum. Wishing you all the best with your products too

  2. 2

    This is gold, Chris. Love how you leaned into content and community instead of chasing vanity metrics. SERPtag sounds like the kind of tool built by someone who actually feels the pain those are the best kinds. Thanks for sharing the wins and the flops it’s rare and super valuable. Rooting for your next 12k!

    1. 1

      Really appreciate that, I’ve felt the pain of SEO guessing games for too long that’s why I built SERPtag in the first place. Sharing both wins + flops keeps me accountable too. Here’s to the next 12k

  3. 2

    Fellow indie hacker here—your ā€˜content + community’ growth playbook is spot on! The ā€˜fast iteration on feedback’ part especially resonates. Early users truly shape product-market fit.

    Two questions:

    How do you balance SEO content creation vs. product development time?

    Did you explore other cold-start channels (e.g. niche forums/LinkedIn) after paid ads failed?

    PS: Love the lightweight approach. Bookmarked SERPtag!"

    1. 1

      Fellow indie hacker here too, totally agree with everything you shared! That ā€œcontent + communityā€ combo is underrated, and your lean approach is inspiring.

      Curious:

      • How did you balance time between creating SEO content and actively developing features, especially in those early months?
      • After the paid ads didn’t work out, did you test out any other cold-start channels like LinkedIn DMs, email outreach, or even niche YouTube Collab's?

      P.S. SERP tag looks super clean, definitely bookmarking it!

    2. 1

      Balancing content vs. product dev has been tricky early on I leaned more into content because traffic validates the product faster. Now I try batching posts so I can stay in dev mode longer.

      As for other channels, I dabbled in niche forums and a bit of LinkedIn but Reddit was the clear winner for fast, organic traction.

    3. 1

      WebmasterWorld worked magic when I...

      1. Posted raw tracking results
      2. Waited for "What tool is this?" replies
  4. 2

    Awesome breakdown, Chris—really appreciate you sharing both the wins and the misses. Quick question for you:
    You mentioned that replying on Reddit and other communities led to some of your first paying users. Can you share more about how you approached that? Like, were there specific subreddits or Slack groups that worked best, or certain types of questions that drove the most engagement?

    1. 1

      Honestly, it was less about which subreddit or group and more about how I showed up. I searched for threads where people were stuck on problems my product solves and just gave helpful answers (no links unless it really fit).

      The key: Don’t try to ā€œpromoteā€ā€”just help. The engagement (and eventually users) followed naturally.

      1. 1

        This seems like a good approach. Could you share a link to the Reddit post you replied to so I can see the actual conversation?

  5. 2

    Thanks for the detailed post and congrats on your accomplishments!

    I recently released a service for SEO as well. But with a bias towards technical problems on websites. Broken links, blocked links in robots.txt, wrong canonical, etc. Right now I'm just starting to try to attract users, but I'm not doing very well. I'm going to try to take some advice on long-tail keywords.

    Maybe give some advice on where to look for them? And what are the best places to post articles?

    1. 1

      yes sure, we can connect on x and i can share more

  6. 1

    Congrats on the growth! Curious. Did you ever face deliverability issues while scaling?
    A lot of SaaS folks hit volume limits fast and don’t realize their emails are silently landing in spam, killing half their potential.
    This is the part I specialize in fixing, because no reply usually means no delivery, not no interest.

  7. 1

    Huge congrats on hitting $12k—super inspiring to see that kind of traction as a solo founder! šŸ™Œ
    Really appreciate you breaking down what worked and what didn’t. The part about focusing on long-tail keywords and iterating based on real user feedback really hit home.

    Also love that you leaned into community and organic growth instead of burning through ads—great validation for staying lean. Definitely checking out SERPtag, sounds like exactly what I’ve been needing. Keep pushing! šŸš€

  8. 1

    Totally agree with your take — content takes time, and the only way to win is to keep showing up and doing the work. Appreciate you sharing the honest side.

  9. 1

    Can anyone please guide me?
    I’m a MERN Stack Developer, and I’ve been struggling for the past 4–5 months across all platforms, but I’m still getting zero results. I genuinely want to get clients so I can grow and improve.
    Can someone please tell me what I might be doing wrong and what I should do to improve?

  10. 1

    Thanks for the success story! And well done!

  11. 1

    Love it; very inspiring. Thank you for sharing.

  12. 1

    Straight to the point, without clutter - I love it! :D
    This post resonated with me big time. I went straight for "1. Paid ads (Google/Facebook)" which really gives you a high, because look at all that traffic. But no real conversions and you just end up with a hangover. What was your timeline from blogging + SEO to hitting 94.9k impressions? Exponential or slow and steady?

  13. 1

    Great advice, very insightful. Provides guidance on what to pay attention to and what not to .

  14. 1

    Thanks for sharing your experience! $12k in 7 months is solid progress.

    I'm curious, when you talk about scaling what works and what doesn't, how much of a bottleneck has email communication (sales, support, onboarding) been for you? We solve this problem with Reply4.com, an AI email assistant designed to generate automated responses, I'd be interested to hear your experience.

  15. 1

    Really appreciate these tips — super useful for someone like me who's just starting out with SaaS. Thanks so much!

  16. 1

    Congrats on the $12K milestone, super inspiring, especially as a solo founder! Your focus on low-competition keywords and community engagement clearly paid off

    Quick question: When you were testing Facebook ads, what kind of targeting and creatives did you try?

    I’ve found that Facebook ads can work well, even for SaaS, but only when the strategy aligns closely with the audience's pain points. It’s less about the budget and more about the message, targeting, and funnel. Would love to hear more about your ad experiment

  17. 1

    not too familiar with seo but would thousands of long tail/short keywords on all your pages help?

  18. 1

    Thank you so much for the insight! I am working on a SaaS tool and this is super helpful!

  19. 1

    I appreciate your insights. Starting from the solution of the problem, I obtained traffic through blog posts and SEO promotion. This is very useful experience. Thank you for sharing.

    1. 1

      Thanks so much, Glad it resonated. Starting from the problem really does make content and SEO so much more effective. Wishing you big wins with your traffic too

  20. 1

    I like how you work. Straightforward. I am looking for front-end and back-end coders for my Saas . Got any recommendations? I am all about sales and I am an expert on real estate. Help

    1. 1

      Appreciate that šŸ™ For devs, I’d check Indie Hackers, Twitter, and communities like r/SaaS or r/freelance. Lots of solid indie builders hang out there.

  21. 1

    cool, that grate, i just finished my full TTS frontend website with working API

  22. 1

    I am currently trying to build a SaaS tool. thank u so much for this amazing post

  23. 1

    Thanks for sharing this , Chris - super inspiring for somone like me who's just starting to build my own Saas. Reall appreciate you for being honest about both what worked and what flopped - not enough people talk about the failures too.

    1. 1

      Thanks so much! šŸ™Œ Honestly, the flops teach you as much (or more) than the wins. Keep going with your SaaS

  24. 1

    This is great advice, thank you!

  25. 1

    Wow, I am a builder, and I am currently in the starting phase of my small venture too.

    I build and sell templates, and this is a very great advice because I have been strategising all day on how to get decent organic traffic myself for my different products, and your suggestions are extremely helpful.

    1. 1

      thank u so much for this amazing post

  26. 1

    Amazing. Thanks for the post, it actually helps me understand what to do in order to ship my SaaS.

    1. 1

      Shipping a SaaS feels huge at first, but breaking it into small steps (build > share > learn > iterate) makes it so much easier.

  27. 1

    It was exciting to even read. Congratulations.

  28. 1

    I'd like to give a small tip, maybe useful maybe not. I know a guy who works with social marketing and shared a good method. You need a website for it and Cookies to save some information about your visitors/potential clients. Make a profile of your ideal client (eg. age, gender, where are they active etc) and combine these to make targeted ads. If you do like I did it (not the good way) like targeting the whole world it won't make anything, I've been there. Hope it helps!

  29. 1

    This was such a refreshing and honest read.

    The way you broke down what worked vs what didn’t especially the part about replying on Reddit and niche communities was good! Most people overlook how powerful just being helpful can be and seeing 2.8k clicks in 28 days from organic traffic? That’s not a small win, that’s serious traction for a solo founder.

    The ā€œhidden keywordsā€ feature you added from user feedback shows how closely you’re building with your audience not just for them. That part stood out.

    Thanks for sharing the journey so openly.

    Posts like these give other solo founders a bit more courage to keep going.

    Looking forward to the next milestone update! Cheers Chris and Team.

    Wishes from GudSho Team.

    1. 2

      Keep going, one day i will be reading your success story :)

  30. 1

    Very cool! How long did you work on it until getting to the 12k month?

    1. 1

      i was working every day

  31. 1

    Really enjoyed reading this

Trending on Indie Hackers
From building client websites to launching my own SaaS — and why I stopped trusting GA4! User Avatar 38 comments The ā€œOpen → Do → Closeā€ rule changed how I build tools User Avatar 31 comments I lost €50K to non-paying clients... so I built an AI contract tool. Now at 300 users, 0 MRR. User Avatar 23 comments Everyone is Using AI for Vibe Coding, but What You Really Need is Vibe UX User Avatar 21 comments Learning Rails at 48: Three Weeks from Product Owner to Solo Founder User Avatar 19 comments If you are About to Quit, ReadĀ This. User Avatar 10 comments