
7 Tips to Improve Your Business on YouTube
Niche your videos
My Video was about search engine optimization, but SEO is too overcrowded and competitive on YouTube. So I picked a narrow niche. Since my service is about finding quality backlinks from big websites like Forbes, Wikipedia, and Harvard, I chose the backlinks niche.
Keep videos short
3–10 minutes is usually enough. I don’t even remember the last time I watched a 30+ minute video about business or marketing advice.
People love free stuff
Give them something free, or make a list of tools/websites. In my case, I shared a list of big websites where you can publish your site link for free and get backlinks. Backlinks from authority websites also boost your own site’s authority and Google ranking.
Use links smartly
Put links to your services in the video description.
Pin your main link in the first comment.
Promote outside YouTube
After publishing, share your video across platforms and social media. YouTube pushes videos that bring in external traffic and backlinks. The more links pointing to your video, the better it grows.
Focus on thumbnail & title
This is a big one. If nobody clicks, you get no views. Aim for a CTR above 3%. If you don’t learn how to create clickable thumbnails and titles, you can spend hours editing a video and still get nothing.
Hook viewers fast
The first 15–30 seconds must grab attention. Summarize what your video is about while giving viewers a reason to keep watching.
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