It's been awhile since I posted an update here, so I wanted to share what I've been up to.
A few months ago I really hit a wall with DesignJoy, in a good way one could argue. Business was simply overwhelming and demand for my service was greater than what I could provide. For about a 2 week period, I was running on about 2-3 hours of sleep daily. Because of this, I made some difficult decisions and scaled back. Here's what I did:
I cut ties with clients whose rate of efficiency was low. I never thought I would find myself in the position to do this, but I had to in order to save the relationship I had with more long term clients.
I increased my prices quite drastically. My lowest tier plan was increased 100%, and my highest tier was increased by about 25%. I also added in a premium plan offering Webflow development for double the price of my second most expensive plan.
I was super nervous about raising my prices, but I literally had no choice. I was going to drown in work (actually, I was already drowning). But it was honestly the best decision I have ever made. Has demand lessened for DesignJoy? Hardly. But the clients I am getting now are far better, easier to work with, and most of them understand the design process and have reasonable expectations. Oh, and they have funding which is really really nice.
The last thing I did was get rid of custom plans, and better standardized what my offerings are across plans. This was an immediate decrease of thousands of dollars a month in revenue, but again, it was necessary to keep things moving smoothly.
All that to say, I have reached an incredible milestone: $60k in just under 90 days, still running things completely solo with zero overhead. Also, I STILL haven't quit my full-time job for those of you who have been following. :]
What's next for DesignJoy? Exciting things! I'll soon be introducing add-ons like:
Just to wrap up, I wanted to say how much I appreciate the support this community has show to me over the last several months. I've had the privilege of working with tons of you through DesignJoy, and you all are truly the best.