Made a free tool so people can see the pricing problem before signing up
I build PricePush, a tool that sets localized App Store and Google Play prices. The hardest part of selling it has been getting people to feel the problem in the first place. A sentence about a global price being too high does not land the way seeing your own prices across 193 countries does.
So I built a free Price Localizer. You type one base price and it shows what your app could cost across 193 countries, on a globe and a table, no account. The idea is that the tool is the argument. If it lands, connecting your app to push those prices, or exporting them as a CSV, is the natural next step.
It is live this week as part of a bigger release. If you sell an app in more than one country, I would like to know whether the numbers feel right for your markets. https://pricepush.app/price-localizer
The interesting move is making the free tool demonstrate the problem before asking users to buy.
What would convince you that seeing the pricing gap is enough to make developers change their pricing strategy, rather than simply satisfy curiosity and move on?
Trust, both via true testimonials and via the app builder past experience and success with the product. PricePush has them both:
Here are some of my favourite testimonials. Heads-up: these are true testimonials with true links to their original post. Nothing fake as my competitors do :-)... some did not even bothered to change the avatar name and photo in their testimonials carousel cards :D:D
Ruben Lopez Bello:
“PricePush finally solves a problem no one had really solved well: localized pricing across App Store and Google Play without spreadsheets, guesswork or store-by-store pain. Every detail feels thought through because it was clearly built by someone who ships apps himself. A tool made by a developer, for developers.”
Source: https://www.linkedin.com/posts/rubén-lópez-bello-9585b128_pricepush-finally-solves-a-problem-no-one-share-7467535215830433792-bTGA/
Lara Kreisz:
“I've been looking for a proper price localisation tool for a year. Every option was iOS-only, Android-only, abandoned, or untested in the real world. So I was thrilled to stumble across PricePush, it covers both platforms, is actively maintained, and is built on the experience of a successful indie developer. I grabbed the founding lifetime deal without hesitation.”
Source: https://www.uneed.best/review/6716
Hans R.
“It's really a super professional UI way beyond the AI slop tools we often see here, and the onboarding is also a totally different and good experience. The wizard guiding you through the setup & first price changes is pretty easy, and the changes are very transparently displayed and explained. You can configure the rounding strategies per country and save them for later use, so it looks like a lot of thought went into the app. So good job, I like it 👍”"
Source: https://www.reddit.com/r/AppStoreOptimization/comments/1uw3fy5/comment/oxolxsf/
You can read plenty more like this on https://pricepush.app/
And here https://antoniocappiello.com/ you can learn more about me, the builder of PricePush.
In short:
I've been in the app industry since 2013, across security, finance, e-commerce, and startups, before going fully independent in 2021. Selanto Apps, my own portfolio, is 8 apps, 5M+ combined downloads, and a 4.6★ average, grown entirely through ASO, positioning, and conversion work, without a cent of paid acquisition.
Pricing is where I've spent the most time experimenting. Years of regional pricing tests on my own apps became PricePush, the tool I now run across nearly 150 apps. On my own portfolio, localized pricing alone drove a 20–50% revenue uplift with no extra traffic. Same apps, same users, priced right.
Your turn. Tell me more what will convince you instead?