Made a nice thing, now I have to sell it...
Thanks for reading and appreciate this community. So, the good news:
We made a thing and its nice. They are high quality, stylish, sticker friendly Made In USA planners. There are 12 types in colors and gradients you'll never seen anywhere else, on anything else.
Bad news, we have no idea how to sell these things. Yes, we've done the pre-requisite marketing stuff: Pinterest, Twitter, Instagram, Facebook, TikTok, Etsy, LinkedIn, Google Ads, Facebook Ads, SEO Optimized Blogs etc.
And we're getting skunked out there. One of our IG stories got 1 view! We don't have a lot for ad dollars and spending more than $1k seems hard to recover.
We'll hit Product Hunt next but not sure how to sell a thing online without spending fistfuls on marketing. We have no email list to email, should we buy a list? Should we host on Shopify?
TIA
Mark, I'm not a big fan of putting the cart before the horse, which is what you have done. Right now, it sounds to me that you're all over the place, trying to get traction.
The first step is to figure who your ideal customer is and where they hang out online.
Good point, we're working on that.