Hey all — I put together a sample market research brief looking at what it'd take for a food delivery app (Uber Eats style) to expand into South Africa. Covered local competitors, payment quirks (card penetration is lower here, EFT and Capitec matter a lot), load shedding's effect on restaurant ops, and an underserved-city opportunity gap that none of the big three local players have gone after yet.
I'm based in South Africa, so I can pull together this kind of ground-level detail that's hard to get from outside — pricing, local competitor behavior, regulatory quirks, what actually trips up companies trying to enter this market.
If you're a founder thinking about expanding into South Africa (or just curious what your product would look like here), happy to put together a custom brief for your specific category. Can share the sample brief if anyone wants to see the format first.