Made my first app. $0 and distribution problem. My saas story.
I just learned the hardest lesson in saas the hard way, that building it was actually the easy part and marketing and distributing it is way tougher than you think. I was thinking exactly opposite of it.
I'm building POSTPERFECTED. It is a LinkedIn post creator app designed specifically to eliminate the generic, buzzword-heavy AI-slop which everyone is complaining nowadays. The later version would be having even more features.
When I started building, I made a very common decision. I thought that my target was everyone on LinkedIn (whether it be agencies, founders, freelancers etc.). Because of this, my initial outreach is in absolute silence (not even a single reply). I realised that I have to narrow my hard but till now failed to find those first initial users.
I would love everyone's feedback on two things -
1 - Who should I target first? Freelancers posting their work? Devs looking for job? Agencies posting their work?
2 - The landing page - If you want to check it out. It is postperfected.com. Does the no AI slop resonates with you? Or is it to not?
I like the idea a lot, cuz I personally hate the same thing you’re fighting with.
Most AI-written LinkedIn posts all look and feel the same, making the person behind them look less credible, which is a way bigger problem.
But positioning it for “everyone on LinkedIn”, as it's already been said, would be too broad. Everyone posts, yes, but not everyone has an urgent reason to care.
So instead I’d start with people whose LinkedIn content is tied to trust and revenue:
For them, generic content directly affects their sales and revenue - it makes them lose trust and credibility.
On the landing page: the promise is clear, but I think you need more proof.
The obvious objection is: “Why wouldn’t I just use ChatGPT with a better prompt?” -> I’d attack that directly (and visually). Show the same raw idea going through:
Then compare the outputs:
Same applies to the “1 Insight, 5 Angles” feature. It also sounds strong, but I’d want to see it in action.
So I'd say that the positioning shouldn't be “LinkedIn post creator.” It’s more like: “Turn your expertise into LinkedIn posts without making yourself sound like an AI-generated thought leader.” That feels more specific and may be easier to sell.
The “everyone on LinkedIn” mistake is probably the real issue here, not the product idea.
A LinkedIn post tool is too broad by default, but “remove AI slop from high-stakes professional posts” is a sharper wedge. I’d start with people whose posts directly affect trust and pipeline: solo consultants, agency founders, fractional operators, and B2B founders selling expertise. They feel the pain more than casual creators because generic posts can make them look less credible.
The name is worth thinking about in that context too. POSTPERFECTED explains the feature, but it also feels like a writing utility. If the product becomes more about helping professionals sound credible, specific, and non-generic across LinkedIn, outreach, and thought-leadership workflows, the name may start feeling narrower than the actual value.
Xevoa .com would fit better as a broader workflow brand for professional content and execution. The product can stay focused, but the brand would not trap it inside “post generator” territory.
I’d narrow the ICP first, then make the landing page speak to one buyer who cannot afford to sound like AI slop.
Narrowing down and targeting one type of market would be good. Maybe agency founders or B2B founders are good to go for the first set of users.
Yes, I’d start with agency founders or B2B founders.
They have the clearest pain because the post is not just “content.” It affects trust, sales calls, referrals, and whether prospects believe they actually know their space.
The mistake I’d avoid is positioning it like a nicer LinkedIn writing tool. I’d frame it more like: turn rough founder thinking into credible LinkedIn posts that do not sound AI-written.
That gives you a sharper first buyer and a clearer reason to pay.
If you want to move fast, I can put together a small positioning/outreach pack around that ICP: homepage angle, first buyer pain, cold DM, follow-up, and launch angle. That would probably be more useful right now than more broad product feedback.
Thanks for the suggestion.