Made some quick changes to my landing page
I spent a few hours and made some really quick changes to the landing page of usertrack.net
The goal was to make it less boring, easier to skim through and reduce non-vital information.
I have also finally added a hero video (just something quick; I still have make a better video) to make it more rich in media and focus less on the text.
What do you think of the tweaks to the pricing page?
OLD:
NEW:
- Gardient background
- Removed description of pricing plans
- Removed description of Monthly/Lifetime period selector
- Added a review at the top
- Overall pricing plans should pop out more and be easier to read
I also took some screenshots of the before/after of the home page, but the screenshots turned out to be broken as I use vh CSS units which act weird when taking a screenshot. This also made me realize that I should also test the page on vertical monitors.
hi @XCS I took a glance at your landing page while I was doing my weekly landing page feedback live-stream today, I tried to give you some honest feedback and I've highlighted a few areas of improvement. I also took some time to do the timestamps in the video description, so it's easy to find! Check it out: https://youtu.be/SxyVsA58c34
Thanks a lot for the review, it really helps!
I do agree with most things you mentioned. The colors aren't that good (I had to stick to a pre-existing palette, but I do think I should change it).
For the pricing plan, I did have the lifetime version shown by default instead of the monthly one, but I switched to the monthly as it converted better and it was less likely to scare users away. Many users went to the pricing page, saw the huge $399 pricing and immediately left. I think that the majority of users prefer seeing the more affordable plan first.
The reviews are taken from the CodeCanyon page where it was previously sold, I will try to make them seem more "legit", but it's hard as I don't know the real names of those people and the item is no longer sold there, so the reviews are hidden from public. They are real reviews, but I will try to find a way to make them actually feel like they are genuine.
You also have a new subscriber to your channel 😊
It looks a bit busy on my one plus7 (mobile is probably not the focus). Maybe less text can be used by moving the features into some sort of pros/con comparison chart vs the competition. I like the page and the product was compelling enough for me to stay on the page to get an idea of the features. Maybe you could make the section about why to use the product over your competitors come before the features because I gather that is what makes the product unique.
Thanks a lot for the feedback Joe!
You are right, I am not focusing too much on mobile, but I should definitely fix some layout issues at least.
I am indeed trying to reduce the amount of text and cognitive load, before I tried to put everything above the fold, which was nice that use got all the info needed immediately but it was too much information. I am in the process of spreading out the content more (either making the page longer or using tabs or multiple pages), so you can both skim through the info and get more detailed info on the features you are interested in.