Mailchimp or Substack?

Hey @taishikato!

I can share my experience. I moved from Substack to Mailchimp.

When I joined Substack I liked how it was suited to long-form content. My original newsletter was meant for publishing personal essays. After I launched my first digital product this year (an ebook), I realized that Substack wasn't the right platform for maintaining an email list, for a few reasons:

• Branding: The branding of the newsletter was the same as with all Substack newsletters. I wanted more control of that.
• Promoting/selling: The recipients of my Substack newsletter didn't fit my customer profile, so it didn't make sense for me to use this platform for that.
• Subscription model: Your entire archive is visible to anyone who has the link to your Substack, so running promotions for free subscribers didn't make sense. But I didn't want to offer paid subscriptions, either.
• Marketing automations: You can't build out funnels or create segments in Substack.

If the newsletter itself is a product you're selling, Substack is a good way to do this given its entire business model is to help creators make money from newsletter subscriptions.

If you're interested in building a mailing list and are keen on marketing automations, an email service provider like Mailchimp is a good way to go. Another alternative to Mailchimp is ConvertKit, which has gained significant traction among bloggers and other content creators.

Hope this helps!

Hard to tell better or not. Because these tools are tapping into different purposes. But in short, I'd prefer the simplicity of Substack nowadays. Recently started a new series. Would be awesome to hear your feedback!

Mailchimp and Substack are different tools.

Substack - Newsletter. Info is the product. You want to get new subscribers from the platform.

Mailchimp - Mass emails. Product can be anything. You find your own subscribers.

If you want to see jam, use Mailchimp (or an alternative they are expensive and bloated)

If you want to write a newsletter, use Substack.

Sorry for the shameless self post, but I just (5 minutes ago) launched Maildown, which I'm also targeting at dev newsletter creators. You can check it out here: https://maildown.dev. The idea is simple - its just an email API that lets you quickly create and send beautiful emails using markdown.