I also made a huge thread about this on Twitter
Lots of features
I only scraped the surface but you can make one page sites just to host your sign-up form which are good for getting signups.
Good reputation for deliverability
They are number 1 for a reason after all.
Good community of users
As they are the biggest email sender there are lots of customers out there in Twitter and on forms to help you. Also , lots of tutorials.
Cheap to start off with
You get 2,000 contacts for free. This is why it get's so many customers. For lots of people, this will last for a while.
2,500 costs you $30
5,000 costs you $50
10,000 costs you $75
I remember how to get to different places though muscle memory. The layout is really unintuitive.
Let's see how to find pop-ups and edit them.
You might imagine there is a pop-up page? No chance.
You have to go do the following:
This is just one example. There are lots of other features that are a pain to get to.
The landing page doesn't have social share images
This means when you share it on Twitter there is no nice image. It looks really horrible. There's just a grey box. Instead you should make a landing page with Carrd which has automatic social image when sharing.
Mailchimp charges for contacts that are unsubscribed!
So if you are facing your first Mailchimp bill check one thing: the company counts people who have unsubscribed as contacts. These contact are what your bill is based one along with your actual subscribers!
Some months I was just over the 2,000 contacts limit so I paid about $30.
BUT if I had known unsubscribed people were part of the contacts list I could have avoided going over the free limit by deleting these contacts from my list.
So be sure to regularly archive unsubscribed contacts so they don't go towards your bill!
5,000 subscribers = $20
10,000 subscribers = $30
My emails and tweets were answered really quickly
I hadn't set up my domain properly when I joined - if you don't do that your email deliverability will suffer so remember to do that.
Also, Email Octopus isn't packed with features which can be a good thing as it's easy to find your way around
Put them as exit pop-ups.
That way it's not something that pops up immediately.
Most people ignore these.
Have your pop-ups appear when the user is about to leave the site.
About 33% of my sign ups come from exit pop ups.
BUT, Email Octopus doesn't offer pop-ups
Instead it offers an integration with about product, Poptin
Poptin costs $49/m.
Sorry, but that's an awful lot for a pop up!
I made a super smart solution to get a pop up working in Email Octopus for free!
Person goes on No CS Degree
When they leave there is an exit pop-up
They sign up to my awesome newsletter and their information goes to Mailchimp like normal
But now Zapier finds their email address and sends it over to Email Octopus
Bam! I now have a new subscribers in my Email Octopus account ready for my next super duper newsletter
You just have to keep an eye on Zapier so everything keeps connecting.
My recommendation is to go with Email Octopus.
It's a lot simpler to use and a lot cheaper!
You can make a cool sign up page using Carrd and that has a nice social image share when you put it on twitter
I'd have a Mailchimp account just for the pop-up feature.
Then connect with Zapier like I outlined.