Content creators spend hours manually repurposing a single video into clips, captions, and posts for different platforms and we believed AI could do that in minutes. The gap between creating great content and getting it seen everywhere most creators have ideas but not the time to optimize for TikTok, Reels, Shorts, and Twitter simultaneously. We started with just clip extraction, but quickly realized creators needed the full pipeline and so we added AI-generated captions, hooks, hashtags, and ready-to-publish posts to make one piece of content work everywhere.