Maintaining Landing Page / Blog on Same Domain
Hi everyone,
I threw together a landing page for an idea and it's started to have momentum behind it. To capitalize, I want to add a blog to my domain as well.
The landing page is just static HTML / CSS that I hacked up because it felt like the easiest / fastest way to achieve what I wanted. I don't really care what CMS I use for the blog, but I'm most familiar with Wordpress.
What's the best practice here? Should I have Wordpress power the landing page (through a custom template I'm imagining)? Should I install Wordpress into a subdirectory (never done that before).
How do you all do it, especially those of you who use Carrd or Leadpages or something like that in conjunction with a CMS?
I have my blog (https://cubitoo.com/blog) at the domain level, i.e. /blog :-) It shares the SEO juice with my landing pages, which is really nice. But I've built it from scratch myself — you might be better off using a ready-made CMS (either built into the landing page engine or on blog subdomain as a separate code)
You should try ButterCMS. It's a headless CMS with a preconfigured blog engine. It has support for dozens of new technologies so you can plug in a blog and be up and running in minutes.
Regarding the debate on subdomain vs subdirectory, here's an article you can check out: https://buttercms.com/blog/blog-subdomain-or-subdirectory-hint-one-is-40-better
Subdomains can be used to easily point to different systems, even different 3rd parties..
Yeah, that's what we're doing for the application itself, but i don't want to use subdomains for the landing page vs blog because Google treats subdomains as separate entities for SEO purposes.
That's part of the story
The main page still gets plenty of SEO juice just for being main
And usually for having every other page on the site link to it
But if you already know what you want, just do it, redo the landing page inside WordPress.
(The decision if a subdomain/subdirectory or other parts of the site should be considered different on indexing is a bit smarter, basically if a human would think it's different probably search engines would too, or think what percentage matches.. )