Major update to my landing page, would you take a look?
After 2 weeks of receiving feedback and creating a lot of content , I have now more material to make a nicer landing page.
So I did a major upgrade.
I would deeply appreciate, if you can give feedback on my visual, wording and phrases.
Are my texts too long?
Is it clear what I do?
Is it charming? Do you feel like creating an account?
FYI: my landing page is multilingual, but the events I have hosted so far are in local languages. therefore the event posters are not in English, need to improve that, I know.
My landing page is at https://findremoteevents.com
Thank you.
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Headline: Online, live and interactive events.
"events" is too broad IMO. I would put something like: "Find online classes, lectures & entertainment for you and your family"
"Find" gives me a clearer value or an answer to the question "What can this website do for me?"
I would try to put the image carousel closer to the headline since its a showcase of the things you can find there and I want users to first read the headline then see what kind of clases/whatever they can find.
Your CTA shouldn't be "Join for free" and shouldn't point to a registration form because that's too much friction for someone who just met your product. Should be "Browse all events", "Explore remote events"... something similar, and it should get you to the browse page. When a user has clicked on an event they want to be part of then you ask them to sign up.
"We bring the best experiences to your home" - problem here is the "We" users don't care about you they care about them, and thats fine. You have to talk about what value they can get from you, easier to show starting with a verb, for example "Find your next {insert thing}", "Become a yoga loco with this class in remoto" try to brainstorm ideas for copy, note them, use them around the site.
The block of text to the right of "we bring the best..." Too long, hard to scan, I wish I could paste images on this comment. I would delete the first sentence and make it a list, "You can attend classes like yoga, pilates, crossfit" those last 3 keywords should be links to lists of courses to attend.
The "user review" is way too impersonal, until you have real user reviews from people with a name and a photo I wouldn't use them, find more landing pages and see what other sections you could include here.
Add a contact form right next to the "questions" section, "Got more questions? contact us"
sorry for late response. Thank you so much, this feedback is invaluable. I appreciate your time.
what about them. You need to add more context to help people understand what the page is about. And you should speak to a benefit. Come up with a value proposition and put that in the hero section.
I expected the images to link to some sort of events page. People could be disappointed when it only opens the image.
The section below that falls flat for me. Everyone claims their solutions are the best. Don't just tell me that. Convince me. What makes it the best? Give specifics.
Testimonials are good for social proof, but I'm not sure the one you have works for this. It's more about yoga than the the platform you're promoting. Try to get testimonials that are more directly related and include actual names for more credibility.
Since you're trying to attract and convince two separate audiences here, I would consider have people self-select higher up on the page. Maybe have links for "I'm interested in hosting an event" and "I'm interested in finding an event" or something along those lines.
You should repeat your call-to-action more or at least make the header sticky so that people don't have to scroll back to the top if they want to sign up. Make it as easy as possible for people to convert.
Also, add some more context to the CTA. Why should someone join and what happens after they do? How do they find events?
Hope that helps. Best of luck.
thank you so much, and sorry for late response. The idea of separating "hosts" and "guests" approach is a idea I was thinking about, now I am sure I should follow, thank you !
Your landing page has 16MB in resources which will bog down loading time especially in areas where internet is not as fast. Also, Google will not be kind to you if it deems your landing page takes too long to load. I would recommend compressing your images (many of them are 1MB) down to less than 120kb. A tool like ImageOptim can help!
thank you so much for pointing that out, I honestly was not aware of it. I will work on it.
No worries! It's one of those things that you just need to learn once and you'll remember hereinafter :)
One thing I would do is let the user see possible events to attend before the signup/login. Mostly because you are asking them to make an account before showing what you have to offer.
Then I would check the page with an accessibility tool (chrome extension) and fix whatever styles are not passing at least AA standards.
Copy tips on my next comment.