Make sure your app has a chance to occupy top ranks

In the following article I would like to pay more attention to other factors that influence the success of keyword promotion. I am gonna talk about:

app conversion rates influence
influence of bugs and crashes
influence of rates and reviews

Conversion rates
There is the direct correlation between app positions for search requests and conversion rate. The issue is that for the store algorithm, especially for Google Play, conversion from impression to install is one of the metrics which shows if the app can occupy top positions or not.
So if the app cannot achieve top positions for keyword or when the app starts to lose top positions, try to make an app analysis and research the changes happening within the recent time.

The most important is to work with the app to increase the conversion rate. This includes the work with graphics (screenshots and icon), texts, crashes and reviews.

Crashes influence the unistall rate
The more crashes and bugs the app has, the higher the unistall rate will be. This already influences directly the positions for keywords. In most cases, Google or Apple won’t let the app to occupy top 1 if the algorithm sees that the app has high unistall rate. All the app crashes should be fixed ASAP as this influences the user experience and loyalty.

Crashes influence the rates and reviews the app gets
Crashes and bags have the direct influence on the app rank for keywords. it works like domino effect. Unhappy users may uninstall app because of crashes, leave negative reviews which also influence the positions, negative reviews influence the conversion rate.

The solution is quite easy you, as app developer, may work with the app permanently fixing all the issues you or your users see at once. How to work with mobile app reviews to increase an amount of downloads and improve brand reputation read in my blog https://keyapp.top/?ref=91100

Rates and reviews
App reputation is one of the most important metrics which shows the user satisfaction and loyalty.

For store the high rating of the app is the mark that it works correctly and is popular among its users, so it will be boosted for keywords faster and more successfully to occupy top ranks.