Makerting

A wonderful article from @coreygwin, I'd recommend a read!

Makers + Marketing

I think this misconception of marketing is common for us maker types. We're awesome at finding problems and building and designing solutions for them. In fact, we're incredibly good at building impressively stellar products. Unique. Eye-catching. Technically impressive.

Unfortunately, we're also really good at convincing ourselves others will want it. It solves a problem. How could they not want it?

Sadly, "If you build it, they will come," isn't how it works.

https://coreygwin.com/makerting