Making product videos is way more annoying than it should be, so I built a tool around that
Hey everyone,
I kept hitting the same annoying wall: screen recordings are easy to make, but they rarely look good enough to use as an actual product video.
They show the product, sure. But they often feel flat, lifeless, and more “rough capture” than “clear demo.”
And fixing that usually means bouncing between too many tools just to make one decent video.
So I started building Swaycut.
The idea is pretty simple: an editor focused specifically on product videos, not general-purpose video editing.
Current features:
- upload screen recordings, images, and audio
- edit everything on a timeline
- add animated text
- generate quick text sequences from short lines
- sync text to audio beats
- add 3D-style movement to images/video with a tilt pad
- use motion presets or set up custom motion with keyframes
The main use cases I have in mind are:
- launch videos
- feature videos
- demo videos
What I’m trying to figure out now is mostly positioning.
Is the problem statement actually clear when you read it?
And if you were looking at this fresh, which use case would click first: launch videos, feature videos, or demos?
There’s an editor demo on the landing page, and it works without login.
Genuinely curious how other people here think about this. If you’ve ever tried to make a product video from a screen recording, what part felt the most frustrating or time-consuming?
