Managing 10 clients' social media shouldn't cost €500/month
Hey IH 👋 I'm Jorge, a solo developer from Barcelona. This is the story behind Orkly and why I built it.
The problem I watched happen in real life
A friend of mine runs a small social media agency. She manages around 10 clients — restaurants, local businesses, a law firm. When I sat down with her and asked what her biggest pain was, she didn't talk about analytics or AI. She opened her laptop and showed me her subscriptions: €100 for Google Drive to share files with clients, another tool for content generation, another for scheduling, another just to keep notes on each client's brand voice. All disconnected, all adding up, all living in different tabs.
And beyond the cost, the real problem was mental. Every client has a different tone, a different audience, a different personality. She was holding all of that in her head, switching context constantly, copy-pasting the same brand context into ChatGPT every single time she needed to write something.
No tool treated the client as the core unit. They were all built for managing your own accounts, not someone else's.
What I built
I built Orkly — open source, free to start, built around the idea that for an agency the client is everything.
One dashboard for all your clients. A brand voice per client so the AI always writes in their tone automatically. Content generation in 3 styles — professional, casual, viral. And a dedicated AI chat per client, like having a ChatGPT that already knows each of your clients inside out. No more re-explaining context every time.
But that's just the foundation. The vision is to become the single place where agencies do everything — content calendar, post scheduling, web scraping to pull brand identity from a client's website automatically, Canva integration, Instagram and LinkedIn publishing. All the tools they currently pay for separately, built around the client, in one place.
Where I am now
I launched the app on Product Hunt. No audience, no marketing budget, just the product and a real problem I watched someone struggle with. My friend's agency is the first real user and her feedback has shaped every decision so far.
If you manage social media for multiple clients I'd love to hear what your workflow looks like and what breaks it. Drop a comment or try it at orkly.app — it's free and open source 👇
The SaaS tax on client management is real. At 10 clients you're paying for a scheduler, a reporting tool, a CRM to track relationships, and maybe a project tool - often €300-600/month before you've earned anything.
The alternative most solopreneurs land on eventually: build it in Notion. One workspace, one database per function, all linked. No monthly fees, owned data, infinitely customizable. The trade-off is setup time, but a well-designed template removes that barrier.
Building a Solopreneur Notion OS specifically for this use case - a linked system where your client portal, project tracking, and CRM all live in one workspace. One-time 9 instead of monthly subscriptions. For someone managing 10 clients, that ROI is clear in month one. What's your current tool stack costing you per month across all the client management pieces?
I know a couple of social media agency owners who might be willing to answer your questions for free, especially about the workflow struggles you mentioned. Happy to pass your questions along if you'd like to get their perspective.
Love how clearly you’ve framed the problem — especially the ‘holding brand context in your head’ part. That’s real fatigue most tools ignore.
The client-as-the-unit approach makes a lot of sense, but I’m curious — how are you seeing agencies validate which workflows or content actually drive results for each client vs just making creation easier? That jump from convenience → outcomes feels like where most tools lose users.
I’ve been seeing some solo marketers run small, high-intent experiments (fixed low entry, capped spots, strong upside) alongside tools like this to quickly test what actually resonates per client — surprisingly effective for early traction.
Feels like that layer could complement Orkly really well. Curious if you’ve explored something like that?
Thanks, really appreciate that, 'brand context fatigue' is exactly the right way to put it.
You're pointing at something I think about a lot. Right now Orkly makes creation easier but you're right that convenience alone doesn't retain users long term. The jump to outcomes is where I want to go. Per-client analytics showing what content actually performed, which style resonated, what drove engagement, that's what this week a friend of mine that tried the app told me too. That's on the roadmap but not there yet.
The experiment layer you mention is interesting. Are you talking about running small paid campaigns alongside organic content to quickly validate what resonates per client? Would love to understand that approach better — sounds like something agencies doing performance work would find valuable.
What's your background, are you building something in this space?
Thanks jorgecdev444! Spot on — the jump from convenience to outcomes is exactly where most tools lose users long-term.
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