Market Research learning resources

Is there any book or course that you would recommend for performing market research? I would like to get more knowledgeable on this matter and apply it to my ideas. So far I read the mom test and got great insight from that, however I think I need to fill the gap at a higher level of market research to be able to apply the concepts in that book. Simply put, I want to set up a framework to understand the market of any idea I can come up with. Appreciate any resource that can be shared. Thank you!!